【Abstract】The furniture market has many brands, but the quality of the company is uneven. Some small and medium-sized furniture enterprises are also in the process of being attacked by large enterprises due to lack of funds, insufficient innovation ability and imperfect management system. However, the development of the entire industry is still a major obstacle. Yimeiju Furniture http://

Although the current furniture market is not good, the number of furniture companies is still very large. Under the new industrial structure, overcapacity has become an indisputable fact in the industry. At the same time, many small and medium-sized furniture companies still rely on “OEM” production. The counterfeit brand name and the unevenness of the upstream enterprises have also affected the construction and development of the merchant channel.
First: the lack of capital into a channel to build a stumbling block furniture manufacturers are difficult to face the market changes, because they lack strong financial strength to back. In the past two years, due to equipment renewal and capacity expansion, coupled with fierce market competition, corporate profits have become thinner and thinner, and there has not been a capital accumulation that really allows enterprises to take off. The lack of capital investment has seriously affected enterprise product development, channel laying and brand building.
For many small and medium-sized furniture companies, the lack of funds is even more serious. Difficulties in loans and difficulties in financing are also difficult thresholds for SMEs. If the company does not form a stable sales channel and does not form a perfect sales model, once the market encounters a storm, it is easy to encounter a sales crisis, and it is even more difficult to talk about the sinking of the channel to the second and third-tier markets.
Second: the use of counterfeit styles to win market sales and take the initiative in the market, some large furniture companies often invest heavily in product research and development, and this investment is often difficult for small and medium-sized furniture companies to take out of. However, the “high cost” investment of large enterprises is difficult to obtain “high returns”. Once new products are launched, they are often directly copied by many companies.

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