Mr. Luo Bojun, General Manager of Qianchuan Wooden Door

With the regulation of the national real estate policy and the changes in the market economy, today's home industry is facing a new market environment, and in such a relatively harsh market environment, some companies may face reshuffle, and some may be in brand building. Fully exerted strength, but how should we develop? Luo Bojun, general manager of Qianchuan Wooden Door, made a detailed analysis of the current situation of the whole wooden door industry and the development prospects of the industry, and put forward the corresponding strategy in 2012.

Rigid demand in the wooden door market is on the rise

[Reporter]: Hello, Mr. Luo! Can you specifically analyze the current status of the entire wooden door industry?

[Luo Baijun]: First of all, the industry concentration of the wood door industry is currently low. The Pearl River Delta, the southwestern region, the Yangtze River Delta, the three northeastern provinces, the Bohai Rim region, and the five major wooden gate areas of the country are mostly small workshops, and there are very few large wooden door enterprises.

Secondly, there is no leading boss in the regional market, and many wooden door companies cannot feel the pressure. Therefore, in the context of disorderly competition and even low level of marketing, the wooden door dealers can get a brand distribution right without investing much money. The monthly sales of dozens of wooden doors can be profitable for a short time.

Finally, the rigid demand for the wooden door market is always on the rise. According to the overall sales situation in 2011, although the state has some policy adjustments on real estate, home stores have been in a downturn, but the market always exists, and there are always people who want to buy a house, so the entire wooden door industry and even the home industry are in an upward trend.

The wooden door industry is the last piece of brick in the building materials industry.

[Reporter]: Compared with 2011, what is the development prospect of the wooden door industry in 2012?

[Luo Baijun]: The wooden door industry is an emerging industry developed in recent years in China. With the improvement of people's living standards and the development of finely decorated houses, the market demand for commercial wooden doors is increasing, so the development of China's wooden door industry and The market space is very large.

In the past three years, with the development of the real estate industry, wooden doors have grown at an average annual double-digit rate. The wooden door industry is the last piece of brick in the home building materials industry, and the market prospect is very broad.

[Reporter]: You just mentioned that "the wooden door industry is the last piece of bricks in the building materials industry." Why is this conclusion?

[Luo Baijun]: There are about 15,000 door and window manufacturers in China. The output value of aluminum doors and windows (curtain wall) last year was about 1616 billion yuan. According to statistics from the Wood Door Committee of the Timber Distribution Association, the consumption of wooden doors last year was about 300 billion yuan; according to the consumption statistics of the Ministry of Construction, it was more than 700 billion. That is to say, today's wooden door market share is only half, and the development of wooden doors will have at least 50% of space. Therefore, the wooden door industry is the last piece of bricks in the building materials industry.

The introduction of the overall business strategy adheres to two major themes

[Reporter]: In the face of such a good opportunity, how will Qianchuan grasp it? What strategic adjustments will be made for this opportunity?

[Luo Bojun]: The overall business strategy of 2012 Qianchuan is: "Take the market outside, grasp the management within the company, and replace the team and continue to develop." Sales as the sole core goal, home improvement project, production, human resources, financial triangle protection; emphasis on strategy implementation and implementation, focusing on brand upgrade and promotion, service, innovation, management optimization and upgrading, learning team building , quality improvement, cost control, capacity improvement, etc.; adhere to quality is the development philosophy of the company's survival, the pursuit of large-scale development as the ultimate goal, to ensure the successful completion of the 2012 goals and tasks.

In addition, we must adhere to the two themes of innovation and service. Leap-forward development, opening up opponents, can not do without innovation, we will be technological innovation, management innovation, marketing innovation and other innovations as the theme of this year's company. At the same time, we must also strengthen the professionalization of the service team and use services to drive the development of the business.

[Reporter]: I am very grateful to Mr. Luo for accepting my interview and wishing Qianchuan Wooden Door to become the first brand of Chinese wooden door.

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