[ Chinese wardrobe net ] Today, the wardrobe market has a variety of brands, but there are always a few brands that are known to the public. I want to buy a wardrobe of friends, I believe I have heard of the good Lai Ke wardrobe, I have not heard of it does not matter, because today Xiaobian will take you to see how good Leike wardrobe, look at it is not worth it Worth buying!

Hao Laike brand profile

Holike is the brand of Guangzhou Hao Laike Creative Home Co., Ltd. Since its inception in 2002, it has been based on Home Like (comfortable home). It has positioned its own brand as a custom furniture master, using master concept and professional customization to customize its own home furnishing products for each consumer. Each family is tailored to a more comfortable, healthy and diverse high quality lifestyle.

In 2014, Hao Laike fully entered the whole house custom home field, and was selected into the Milan World Expo. It was awarded the strategic partner of the China Enterprise Joint Pavilion in Milan, Italy in 2015, and designated wardrobe brand, representing the industry to the world stage.

Hao Laike brand strategy

In terms of team building, we make good use of old employees and introduce a large number of outstanding talents in various fields to create an elite team with combat effectiveness. In terms of manufacturing, we have cooperated with Huishang, and joined hands with the world's advanced equipment suppliers to upgrade the “Intelligent System”. To build a high-performance factory base in a comprehensive manner; to achieve intelligent control of the whole process of order operations in customer service and product operation, strengthen the connection between front-end demand and back-end manufacturing, establish a competitive product line based on users, and realize product design. Leading with display design, promoting sales through brand value-added premium promotion, focusing on user experience, and improving user experience satisfaction in all aspects. In the marketing reform, the establishment of a marketing support center, through the decentralization of power, change the management model, optimize the assessment mechanism, create special forces, to achieve the transformation of the dealer service functions, while improving the dealers survival mechanism.

Good Lai products

The main material of the board as a whole wardrobe is closely related to the health of consumers. The panels selected for the good Lai Kee wardrobe are tested by the National Building Materials Testing Center every year and reach the E1 specification. In order to meet the higher environmental protection requirements, the original manufacturers of UNILINDECOR and PFLEIDERER from Germany bought the copyright of the Chinese region. Originally imported English white oak, English yellow oak and Juya, Grimm fairy tale and other plates, the formaldehyde emission was far superior to the test. E1 level specification (test results are 0.3mg/L).

At the beginning of 2008, Hao Laike launched a new industry innovation – deep relief veneer sheet. Different from ordinary embossed veneer, the weight of deep embossed single melamine overlay paper increases from 90g/sheet to 110g/sheet, which has the characteristics of high brightness, more wear resistance and scratch resistance. The appearance is close to the original of solid wood furniture. The texture brings a warm and natural feeling of life.

In the design of the wardrobe, Hao Laike invited the designer Paul Andrew to be the brand endorsement and brand consultant, and strive to create innovative products of different styles.

The above is a brief introduction to Xiao Lai's wardrobe. As one of China's top ten wardrobe brands, Hao Laike's reputation is still good. I hope that these analysis of Xiaobian will help you understand the Lai Kee wardrobe!

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