ROUGE PUR COUTURE uses pure high-tech "Coloreveal Technology", sticking to two principles, making the color, purity and luster of lipstick color to the extreme.

Yves Saint Laurent's new ROUGE PUR COUTURE

YANNICK VAUDRY is Yves Saint Laurent's creative developer and communications consultant. 'We hope to give Yves Saint Laurent a new definition of red, each representing a different attitude. Not only a single red, but a blend of three hot, fire-like tones - bright red, orange red and purple. I combine these three different concentrations of color with a unique sheen for three different skin tones: moisturizing dark complexion, bright white complexion, healthy olive complexion. The other two extreme shades are the completely original micro-flash white tones that make the pinks softer; the black cola brown tones highlight the ladies' charming smiles. This white and black tone runs through the entire collection, creating unlimited possibilities for red. '
Lip balm is added to antioxidant, moisturizing and SPF 15 sun protection. First of all, the most basic way to make the color clear and pure (add microcrystalline "microcrystalline" and "synthetis ester"). The light-transparent core ensures a vivid hue, preventing the color from becoming gray and fading, and it is unique in each color.
In addition, in the most basic color processing method, the finer the pigment is polished, the more the original color tone can be exhibited. The pigments used in the lipstick are carefully ground to ensure that the color is the most thorough and pure. The intensely vibrant tones are wrapped in a protective film to give the color a more radiant glow. Lip balm is also added with antioxidant, moisturizing and SPF 15 sun protection.