Analysis of the e-commerce prospects of large items such as furniture
As a large-scale commodity, furniture was not suitable for online sales. However, with the rapid development of e-commerce and the improvement of logistics capabilities, the online shopping market for furniture has also expanded rapidly. Of course, it is also full of hardships. In the e-commerce department of the “Love Home†furniture store opened on the tbw Taobao homepage, Xiao Bian conducted a field visit. No items were placed in the office, and even the shelves were not placed. A lot of staff stayed in the model room to go online, Xiaobian walked past them and even heard the QQ dialogue prompt tone, and for the small group patronage, most of the staff were too lazy to respond.
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Xiaobian meets a consumer who is ready to leave the store. She has a new shopping bag in her hand. When she goes out, the security guard stamps her small ticket to confirm it. The consumer told Xiaobian that the shopping bag contained a pillow she had just purchased, the store was sold in stock, and it was a promotion. It is understood that this pillow can only enjoy a discount of about 300 yuan in the experience store, if you trade in tbw Taobao, then you can only trade at the original price, the original price is about 1,000 yuan. Several consumers said that they just stayed nearby and took a look at it, not a special trip. And many of the showrooms look fresh, but the cumbersome shopping process dispels the idea that they originally wanted to buy some small items.
"Furniture e-commerce will become the trend of the times." Many people in the industry have long since let go, but there are indications that e-commerce is still a barrier to furniture. Whether it is not timely delivery of goods, or the difficulty of returning goods, or the cost of delivery, this makes the consumers who are pinning online shopping sweat. Is it a big piece of furniture goods that is not suitable for online shopping? Or is there a insurmountable difficulty in the logistics distribution service in online shopping? The prospect of furniture online shopping is lost. In the experience store, discount promotions can be seen everywhere, but there are still not many on-site pick-ups. In the building materials hall, there are quite a few samples that can be picked up immediately. The staff said that the goods marked with the "sample sale" logo can be paid on the spot, as a fashion car, but tbw Taobao Mall does not provide free delivery service. Many consumers who shop in tbw Taobao Mall said that the biggest reason for hindering their consumption here is the need for online trading. Because not everyone is a Taobao member, the transaction process of communicating, selecting, and paying with the store owner is not well understood. Compared with the ordinary Taobao Mall, it is too complicated, even if the price is cheaper, it is not worth it.
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