Many companies were created in the early stage to meet the needs of some people, and to get the funds back as soon as possible to obtain benefits, neglecting the positioning of the wardrobe brand itself.

Wardrobe companies should be positioned to establish a market vitality brand

According to a survey report, more than 90% of home building materials companies do not know how to develop a brand strategy; more than 80% of home building materials companies do not have personnel responsible for brand management; in enterprises with brand management personnel, more than 70% of brand management People do not understand the brand connotation; more than 70% of home building materials companies do not know the difference between brand positioning and marketing positioning.

“A brand that really has market vitality can not be built by spending money to buy a prize. If that is the case, everyone will go to buy a prize, why bother with brand building and corporate management. Finally, it can stand in the market. Still have to rely on product quality to speak." He Weidong said.

He believes that it takes a long time to establish a brand. Branding is far from being as simple as advertising. Many home building materials companies are caught in the difficult situation of brand promotion. Brand communication is no longer solely based on advertising. The model used by home building materials companies to pay for the name of the brand has been unable to comply with the new situation and the needs of new markets. Enterprises need to explore new propaganda and promotion methods.

In addition, he also suggested that it is necessary to strengthen the supervision of brand products throughout the whole process, formulate quality supervision and management methods for well-known brand products, and set up by consumer associations and other institutions to build a product quality and consumer rights protection complaints handling platform, for quality problems, Products with strong consumer complaints are intervened by the functional department and promptly remove the brand's hat.

Only through strong means can we maintain a relatively fair competitive environment, and open and transparent mechanisms can make consumers truly reassured.

2.Stationery set

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