The newly disclosed National Building Materials Home Furnishings Index unexpectedly rebounded in the traditional decoration off-season in July. Among the 12 listed companies in the Shenyin Wanguo industry classified furniture, 7 have disclosed that the net profit of the mid-year newspaper companies has increased year-on-year. Some brokerages expect the entire furniture industry to maintain a rising trend in the second half of the year. However, some insiders pointed out that the chaos of investment in the furniture industry still exists, and the transformation and upgrading of the industry is imminent.

The newly released National Building Materials Household Climate Index (BHI) in July showed that in the off-season of traditional building materials and furniture market sales, July BHI surpassed June's 112.05, up 2.94 points month on month and down 1.31 points year on year. Sales of building materials and homes above designated size in the country amounted to 111.9 billion yuan in July, an increase of 8.91% from the previous month and a decrease of 0.04% from the same period last year.

July BHI rose 2.94 points

The reporter reviewed the BHI data since this year and found that from February to now, BHI has shown a significant increase, and in April, there have been four consecutive months of higher than 100.

Qin Zhanxue, executive vice president of China Building Materials Circulation Association, believes that the rebound of BHI in July was mainly due to the continuous rise in residential prices, which spurred the need to release the property in advance, which brought a small climax of renovation, and recently the central government proposed to maintain the real estate industry. The healthy development has made it just necessary to strengthen the price increase expectations of the property, and perhaps bring a spurt release.

Most listed companies' net profit growth

According to the statistics of the Flush iFinD, among the 12 listed companies in the Shenyin Wanguo industry classified furniture, 7 disclosed the 2013 interim report, and 6 net profit growth year-on-year, namely, Meike shares, Yihua Wood, Xilinmen, Huili B, Shengda Forestry and Weihua shares, the highest growth rate of 106.5%, the lowest is also 21.5%.

According to the website of the National Bureau of Statistics, in July, the real estate development prosperity index was 97.39, an increase of 0.1 points from the previous month. From January to July, the sales area of ​​commercial housing was 61.13 million square meters, an increase of 25.8%. A number of listed companies said in the China Daily that the domestic engineering order development business has laid a solid foundation for performance growth. For example, the engineering materials business of Bunny has been steadily advanced, and Yihua Wood has become a supplier of many large domestic real estate development companies.

Shenyin Wanguo analysis believes that with the recovery of real estate sales in the fourth quarter of 2012, the furniture industry lags behind in 2013, and the business ushered in Xiaoyangchun. It is estimated that the sales growth of the furniture industry in 2013 will be between 20% and 30%. GF Securities expects that the entire furniture industry will continue to maintain a booming trend in the second half of the year. Traditional furniture companies often face problems of high inventory and high receivables, which puts pressure on the company's cash flow.

Analysis: chaos still has an urgent transition

Although both the BHI index and the China Daily report point to the growth trend of the furniture industry, some insiders pointed out that the chaos in the furniture industry still exists. The furniture industry observer Yan Rui (a pseudonym) pointed out that the overall surplus of furniture and building materials stores still exists. "Furniture dealers and manufacturers often engage in 'blasting activities' in order to withdraw funds, which is reflected in the discount for the whole year, the annual insurance price, etc. Shantou, as well as the concentration of people through activities, spent two days to overdraw the consumption power for a period of time." Yan Rui said.

Mr. Xie, a person in the furniture industry, told this reporter that in recent years, domestic furniture manufacturers have been blindly embracing the market hotspots. “When Wujinmu was selling well, he was a burrower. In the first half of the year, software sales were good, and some non-professional mattress manufacturers poured in. It is estimated that competition in the industry will heat up in a year or two.” Mr. Xie said

Wang Ke, president of the Guangdong Furniture Association, believes that the period of rapid development of the Chinese furniture industry has passed, and the transformation and upgrading of the industry is imminent. In response to the development of the furniture market in the second half of the year, he proposed to fully explore the second and third-line markets, expand domestic sales; rational scientific layout, slow down the pace of the new home market and other recommendations.

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