Baizhang Temple taps cultural highlights to help gorgeous scenery turn around Read the full article >>

On hot summer days, with heavy work, people living in the city are consciously trying to escape. They are eager to go to a picturesque place and emptied themselves with the waterfalls of green mountains and rivers, returning to the embrace of nature. In the hometown of Wenji Wencheng in Liuji’s hometown, Baizhangbang Waterfall, known as “the tallest waterfall in the world,” is embellished with clear lakes and stretches between mountains. With the hosting of the first (China) Baizhangdong Waterfall Festival, numerous visitors were attracted by the time.

Waterfall festival activities

Baizhangbang Waterfall is known as the “A waterfall in the world and the Baizhang crown in China”. Its beauty makes people forget to return. During the first (China) Baizhangdong Waterfall Festival, the organizer Wencheng County Party Committee and the Wenzhou Tourism Bureau used the natural stone pillars of Baizhang Temple as the foundation to combine the story of a generation of Ming Yin and Liu Jishanqin to create a landscape of “qintai”. At the same time, it faced thousands of art colleges across the country and launched an activity to search for “Bazhang’s Fuqin girl”, and invited the girls with artistic attainments such as zither to “stage” to perform classical music on the spot and integrate beautiful people into the beautiful scenery to form a beautiful landscape. Draw a picture and reproduce the scene of "high mountains and flowing water." The sounding of friends and expressing sentiments of affection fully demonstrated the integration of humanities and nature. Event Link: http://wencheng.afocus.com.cn/

At the same time, the organizers took full account of the holiday demand of office workers in the hot summer, and also carried out the “workers must pay attention to the 100-odd tour of Baizhang.” The office workers have the opportunity to win as long as they dry their own jobs. Take tickets to Baizhang Temple and enjoy the leisurely holidays. In addition, more exciting activities such as the Baizhangbang Rock Climbing Challenge, the 2013 China Top Ten Waterfall Selection, and the Baizhangci Poetry Painting and Calligraphy Photography Competition are also looking forward to the participation of visitors.

Miss Dong, who came to visit the scenic area of ​​Baizhangda Waterfall, said: “The Baizhangda Waterfall is very spectacular and worthy of the reputation of the world’s first waterfall. Here, the scenery is beautiful, the clear water and clear lake make people relaxed and happy, and the temperature is lower than the city’s. It is really a good place for summer weather.” The person in charge of the Baizhangji Waterfall Scenic Area told the reporter: “Since the opening of the Falls Festival, the number of tourists has continued to rise. We look forward to welcoming visitors from all over the world with the most beautiful scenery and the highest quality service. Give them pleasure in body and mind."

Culture Baizhang assists in the development of tourism industry

Baizhangfei Feiyun Lake Scenic Area is divided into Baizhang Waterfall, Zenith Lake, Liu Ji’s Hometown, Canyon View Corridor and Zhuyang Jiufeng. It is composed of nearly 200 major scenic spots. The entire scenic spot gathers Huguang Mountain and Dacheng into the scenery. . However, due to the fact that "the support of the people in the deep ignorance" and the cultural connotation were not enough, the popularity of the scenic spot was insufficient, and the vast tourist resources were not fully developed.

The development of modern tourist attractions has evolved from the competition of tourism resources to the competition of tourism products. Now with the holding of the first (China) Baizhangju Waterfall Festival, the organizers are using the guzheng as the sound, reflecting the audiovisual effects of the music and painting while taking the opportunity. To reshape the new tourism products of food, accommodation, and travel, and organically combine the Baizhanglu Waterfall Culture with Liuji Culture, adding cultural connotations to the Baizhangjing Scenic Area and greatly enhancing its humanistic value. The Baizhangjing scenic spot swept Xiaojiabiyu's posture and realized a gorgeous turn.

The deep level of tourism economic development is culture. High-grade and high-level cultural connotation has an excellent effect on enhancing the cultural image of tourist attractions. Such tangible assets as scenic mountain water resources can only bring about limited development. Intangible assets such as cultural value can not only bring greater economic benefits to scenic spots, but more importantly, it can enhance the soul of scenic spots and make the culture of scenic spots. The value further improves. The Baizhang Scenic Area is aware that the pattern of playing the cultural card has found a suitable mode of development for itself, and it is also worth learning from the domestic tourist attractions. It also sets new ideas for the development and transformation of the entire tourism industry.

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