In March of this year, many home building materials companies raised their prices, including the overall wardrobe industry, and the price increase was getting louder and louder. According to industry insiders, as various costs such as raw materials and manpower continue to increase, it is inevitable that most furniture products such as wardrobes will increase in price.

In the face of collective price hikes, some consumers feel the obvious pressure. In this case, saving money to buy high-quality products, preferring cost-effective products has become the choice of many consumers. In response to the changed wardrobe consumption environment, how should the overall wardrobe enterprise grasp the business opportunities behind this price increase?

The price hike is that consumers are only pursuing the right

Since the beginning of this year, the price level has continued to rise and the momentum is growing rapidly. Especially after the "May 1st", due to the rising cost of all aspects, the overall wardrobe industry will once again face price increases. Consumers can't help but sigh: "Everything goes up, that is, no wages rise." In the absence of rising income, savvy consumers are increasingly paying attention to whether the things bought back are value for money, or not. Before you buy, you will adopt the attitude of “do not buy, buy, buy, buy, buy, and buy yourself”. For the kind of wardrobe to buy, the style, positioning, price, craftsmanship, etc. of the wardrobe are cumbersome and complicated, and consumers are picking and picking up their eyes, and in the end it may still be difficult to determine. Therefore, there is no need to "pick" and use "customized" - from the perspective of the wardrobe industry, customizing the overall wardrobe is not a new thing. The custom-made wardrobe brand store on the street has also explained the respect and pursuit of this model.

Then, in the market environment where consumers are demanding higher and higher, how should the overall wardrobe enterprises grasp the business opportunities hidden under the customization? Due to the differences in occupation, age and gender, the requirements for each wardrobe are very different. "What I don't think is important, the key is to find the design style that I really like." A consumer may have said the voice of thousands of consumers. Some people think that in today's personalized life, people pursue high-end lifestyles in necessities. At this time, high-end products become luxury goods, and household goods have become a luxury in necessities.

In response to this, Sophia's deputy general manager Wang Wei believes: "There is a tendency for necessities to become luxury goods, but I think that necessities are necessities, and will never become a luxury in the mainstream. This is certain. Some need Turning necessities into luxury goods, so companies will not turn necessities into luxury goods at the point of origin and service, because after the market develops, the level of consumers is diversified, and even luxury goods are civilian. State. Although many manufacturers have innovative designs and concepts, they will develop towards civilians and will not develop towards luxury goods.” Because of this, the overall wardrobe enterprises must pay attention to how to make different customization needs of different consumer groups. It is best to be the best fit to grasp the mainstream needs of the big market.

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