On July 8, 2013, the Guangdong Province Home Furnishing Federation held a ceremony and inauguration ceremony for the Federation in Guangzhou. More than 200 leading entrepreneurs in the fields of ceramics, furniture, flooring, sanitary ware, stairs, wooden doors, etc. in Guangdong, and leaders from the Ministry of Commerce, the National Federation of Industry and Commerce, the Guangdong Provincial Government, and the head of the national excellent home market, and the national real estate industry. Persons, the head of the national excellent decorative design agency, the national outstanding home brand agent, the head of the major domestic business associations in Guangdong, the editors of the mainstream media, and more, more than 800 weight guests, witnessed this can be recorded in the history of the home industry. time.

The Guangdong Provincial Home Furnishing Federation, as a pivotal platform for integrating the advantageous resources of the Guangdong home furnishing industry, was proposed by the former Guangdong Provincial Party Committee Secretary and the current Vice Premier of the State Council, Comrade Wang Yang, by the Guangdong Furniture Chamber of Commerce and the Guangdong Household Building Materials Chamber of Commerce. Key industry organizations such as Guangdong Jewelry Association and Famous Furniture Club, as well as leading enterprises in various fields in Guangdong, jointly initiated the establishment. The members of the federation are based on the top ten enterprises in the household furnishing industry in Guangdong, forming an industrial alliance composed of hundreds of pan-home-leading enterprises. Through the information sharing and industrial interaction among the dominant enterprises, the company promotes the deep optimization cooperation between excellent brands and excellent markets. As well as the innovative development of marketing and channel models, the implementation of the provincial government's branding strategy for the Guangdong home furnishing industry.

It is reported that with the rapid development of reform and opening up and Internet technology, the development of Chinese society can be described as ever-changing. The central government conforms to social development and proposes a new way of reforming social management. Industry associations will play an increasingly important role in future social management. ! In this context, the leading companies in the 25 major sectors of the Guangdong home furnishing industry took the lead in setting up the “Preparation Committee of the Guangdong Home Furnishing Federation”. After nearly half a year of preparation and preparation, the Preparatory Committee was officially approved by the Guangdong Provincial Civil Affairs Department. We will build a new platform that truly reflects the will and interests of the company and truly takes the enterprise as the main body!

According to observations, the current industry associations can be described as mountains and rivers. A new organization should have its actual value and justify its existence and development. Yao Liangsong, president of the Guangdong Province Home Furnishing Federation, told reporters that from the very beginning, the Guangdong Home Furnishing Federation was a new thing born in a new context. It will operate in full accordance with the concept of marketization. The real demand is the basis of the return - "Where the enterprise needs, we will do it; if the enterprise does not need it, we will not do it." The resources of the federation are taken from the enterprise. Naturally, every penny should be used to amplify the interests of the enterprise, and should not be consumed in the nothingness of the form of nothingness. Therefore, our core philosophy is: all things are colluded, negotiated, and decided by the company!

Director Yao Liangsong said that the Guangdong Province Home Furnishing Federation has two natural interest hubs:

First, the geographical advantage: the main members are all Guangdong enterprises, which is conducive to information communication and resource allocation, because communication and resource optimization itself will also generate a benefit benefit. For example, to build a production base in the west, the association will go to the group, not only in the early site selection and land price negotiations, but also in the batch advantage; in the later operation process, the game with the relevant departments of the local government will also be in the power of the group. Relatively favorable position (similar to Singapore Industrial Park), it is also conducive to the development of supply chain and logistics chain.

The second is the industry advantage: all members are the leaders of the furniture and building materials industry, providing home services for consumers. From research and development, production, marketing to service, there will be many resources for sharing and sharing. The value of the benefits of interoperability. For example, the reciprocal sharing of real estate supporting projects of various enterprises, and so on.

Chairman Yao Liangsong pointed out that the home industry is a traditional advantaged industry in Guangdong, and its output value accounts for about 35% of the domestic sales of the domestic home furnishing industry. The export share of over 50% can be said to occupy half of the Chinese home furnishing industry. As long as the industry is united, many interest hubs will generate tremendous power and will certainly help the company's great cause!

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