In April, the Uncle Martian press conference of the Fujian cottage brand was held in great fanfare, sparking widespread discussion on social media. In the recent days, its imitator, Under Armour, could not resist and stood up and spoke, claiming “to safeguard their rights through all business and legal procedures”. .

In the press release of the brand's press conference, the words “Greater China” and “Enter the Chinese market” appeared, giving readers the impression that UNCLE MARTIAN was imported. However, according to Xinhua News Agency, Huang Canlong, general manager of Fujian Tingfeilong Co., Ltd., admitted that Ankemartin is a private brand of Tinglong Sports and has no relationship with UA. UA, the registered company of UA in Greater China, also stated that the company has no business dealings and related cooperation with UA.

Here's a look at the show: According to the US website Fashionmag, Under Armour, a professional sportswear brand in the US, thinks Uncle Martian copied his red and white logo. The former Logo is the opposite of the direction, the two ends of the cross "U", the latter is also the opposite direction of the "U", but there are gaps in the tail (below)

Under Armour Greater China General Manager Erick Haskell stated: "Uncle Martian's use of the (fabric) Under Armour's well-known Logo, name, and other malicious acts of IP are flagrant violations. Under Armour will safeguard all business and legal processes."

In the face of doubts about the outside world of "cottage" and "tripping the ball," Huang Canlong argued: "We do our own brands and products. As far as styles and logos look similar to each other, they don't have the final say with consumers. We are reasonable. We have made reasonable products within our scope. As for some people who have questioned us to brush the ball, this is an external point of view. UNCLE MARTIAN has also been doing it for several years without crossing the border."

Footwear senior person Hou Lidong: According to incomplete statistics, there are 8 New Balances (imitation products) that can be used as a sports brand capital (in Jinjiang, Fujian Province) and are registered legally. Some well-known brands have also won awards from national authorities."

It is reported that the case has been submitted to the Supreme People's Court of China.

More than UA was glued to Tinglong, and the famous American running shoe brand New Balance was already a target of Ting Fei's oyster sauce. Another theme of the Ting Feilong conference was “Ting Feilong's N brand 2016 autumn and winter new product release”, netizens questioned: New posters regardless of color, composition, creativity and Li Zongsheng's participation in the shooting of New Balance “to create ingenuity” advertising is quite similar, more English It is a slogan of “Heart and Hands” in the New Balance advertising. What is the truth? Just as Andrew Marc has nothing to do with UA, this so-called "N-brand of Nine Dragons" has nothing to do with New Balance.

We can easily see Ting Feilong's business logic. Unscrupulous big-name, this is a lot of Fujian shoe factory owner's fortune, do not have to cultivate the brand, save the old much cost, why not. NewBalance is the most infringed brand of intellectual property rights. The N word on the shoe is originally its exclusive symbol. However, after losing the lawsuit with Guangdong Yangjiang Youlian Shoes Co., Ltd., the word “N” was communized, and Jinjiang’s footwear industry has embraced it. Everybody stepped on it.

Part of the contents of this article from: Reference flowers Street

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