Gansu: Tourism + Sports bring vitality to scenic spots
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Recently, the Gansu Province Sunan China Yugu Custom Corridor, Shandanjingzhishan Scenic Area, Minle Bidukou Scenic Spot, Linxia and Zhengsong Mingyan International Ski Scenery District were respectively rated as Top Ten Tourist Attractions and Boutique Scenic Spots in China. Tourism + sports has become a new driving force for the development of scenic spots in Gansu.
Outdoor sports flourish
In recent years, Gansu combined unique landform features with diverse sports development, launched fashionable and healthy outdoor tourism projects, built outdoor sports bases and outdoor sports products, and actively created Zhangye tourism culture, sports and medical care integration development demonstration area, and held silk. Road (Jiayuguan) International Caravan Expo and Silk Road (Zhangye) International Navigation Conference, developing special sports tourism projects and brands such as off-road, skiing, grass skiing, walking through, Xuanzang Road Gobi Challenge, Plateau Mountain Crossing Challenge, etc. Outdoor activities continue to promote the development of the sports fitness and leisure industry. At the same time, it has led to the rapid increase in the number of tourist attractions and comprehensive income.
On August 1214 of this year, Gannan Prefecture held the 2016 National Challenge of Plateau Mountain Crossing in Gannan, China. The Challenge Circuit starts with the Zhagai Tourist Area in Diebu County and ends at the Dachiaogou Tourist Area in Zhuoni County. The distance is 56 kilometers. It passes through the Dishan peaks, river valleys, prairie wetlands, and Yulin Sea. The scenery is beautiful and rugged. In this race, a total of 25 excellent teams from all over the country participated. Starting from the Zhaga Na area on the morning of the 13th, the players fully experienced the happiness brought by the outdoor sports, and they also enjoyed the experience. Dapeng Valley Scenic Area and beautiful natural scenery along the way. After eight hours of intense competition and hardships, a total of 12 teams were rewarded.
Fan Wude, member of the Standing Committee of Gannan Prefecture, said that the plateau mountain pass challenge has attracted domestic and foreign outdoor enthusiasts to walk into Gannan, walk into Diebu, walk into Zhuoni, experience the fun of outdoor sports in plateau mountains, and display the unique natural landscape of Gannan and Rich tourism and cultural resources have expanded the popularity and influence of the Zhagao Scenic Area and the Dachaogou Scenic Area.
In the mountain pass challenge competition, Gannan national camping and other sports festival event activities, led to the growth of tourism in Gannan related counties and scenic spots. In October 2016, the number of tourists receiving tourism in Diebu County was 744,100, an increase of 68.60% year-on-year, and tourism comprehensive income was 360 million yuan, an increase of 81% year-on-year.
Jiayuguan will give full play to the unique advantages of RV tourism resources and create a RV camping and leisure tourism base. At the first Silk Road (Jiayuguan) International Caravan Expo held on September 28th, the RV theme forum, project signing ceremony, RV and related products exhibition, RV parade and other RV tours were held. During the Silk Road RV Tour Line Experience, four lines of Silk Road culture, ethnic customs, Dunhuang culture, and Populus scenery were introduced to attract domestic and foreign RV travel enthusiasts, experiencers, and more than 50 domestic top 100 travel agencies. . Participate in the scenic tour and experience activities centered on Jiayuguan and experience the magnificent scenery of the Silk Road.
The successful hosting of the RV Expo has become a new tourist attraction in Jiayuguan. Domestic tourists from Qinghai, Ningxia, Sichuan, Xinjiang, Inner Mongolia, Shaanxi, and surrounding areas are attracted. The total traffic flow of the exhibition is 107,000. During the 11th year of this year, the city received a total of more than 460,000 visitors, an increase of 28.54% year-on-year; tourism revenue was approximately 297 million yuan, an increase of 23.58% year-on-year. Among them, Jiayuguan Cultural Relics Scenic Spot received nearly 93,000 people, and Fangte Happy World received nearly 90,000 tourists.
Build an outdoor base
According to Wang Xiangji, deputy mayor of Zhangye Municipality, Zhangye's Qilianshan water source conservation area, Heihe Wetland and desert Gobi are intertwined, and glacier snow mountains, forest pastures, desert sand dunes, colorful Danxia, ​​oasis fertile soil, wetland reeds, etc. One of the seven greatest wonders of the world: the site of the Great Wall, one of the top ten magical sights in the world, the colorful Danxia, ​​the largest of the Royal Horse Farms in Shandan, China, and Asia’s largest indoor clay reclining Buddha. One of the most beautiful six grasslands in China, Sunan Prairie is the best place for outdoor sports.
In recent years, Zhang Jian has relied on good geographical conditions and geographical advantages, unique outdoor sports resources, magnificent natural scenery, profound cultural heritage, and strong national characteristics to promote the deep integration and development of sports tourism, taking outdoor sports as a core product, and taking outdoor Construction of the sports system as a platform carrier, construction of internationally famous leisure and holiday cities, focusing on cultivating a number of regionally competitive sports industrial parks and outdoor sports bases, and creating a number of well-known sports tourism industry brands with Zhangye characteristics to form a mass fitness program. , outdoor sports, sports tourism, competition and performance featuring the core competitiveness of the modern sports and leisure service industry system, has created a number of national and provincial outdoor sports base, was identified as the province's tourism culture and sports and medical integration in Gansu Province Develop demonstration areas.
Driven by outdoor sports, Zhangye counties (districts) strengthened the construction of urban sports parks and scenic sports elements infrastructure and enriched the national fitness activities. The participation of people of all ethnic groups in outdoor leisure sports has become a beautiful landscape of urban and rural areas. At present, Zhangye's per capita sports ground area reaches 2.3 square meters, various types of outdoor sports bases, urban and rural sports venues, and sports clubs flourish, and the multiple functions of sports and leisure sports gradually emerge. In 2015, the number of visitors to Zhangye City reached 15.05 million, with an average annual increase of 34%. A total of 188 cultural tourism destinations and projects, such as the Danxia National Geopark with a total investment of 13 billion yuan, were built and operated. Zhangye Danxia tourists exceeded 1 million.
Drive the development of scenic spots
In December, the 2016 China Zhangye Outdoor Sports Festival, which lasted for 9 months, was drawing to a close. During this period, dozens of series of activities continued to be held in Zhangye, attracting a wide range of mass-market, participatory, popular, and influential sports brand events. Many outdoor enthusiasts and the masses at home and abroad have actively participated and received extensive attention from all walks of life.
It is understood that since 2013, Zhang Jian has held three outdoor sports festivals in succession, Zhang Qi Lianshan International Mountain Challenge Outdoor Games, Silk Road (Zhangye) Global Business School Intelligence Elite Challenge, and Tencent Benefits Great Wall Public Welfare Challenge, National Outdoor Sports Carnival, National Mass Mountaineering Fitness Conference, National Mountain Challenge Competition, National Walking Conference, China Auto Rally, Zhangye Heihe Wetland Ten Thousand Peoples Walking Tournament, National Winter Mountain Outdoor Invitational Tournament and Zhangye Ice and Snow Tourism Culture Festivals and many other sports brand events will connect Zhangye’s scenic spots to the line, making Zhangye’s outdoor sports fame at home and abroad, which has greatly increased the popularity and influence of scenic attractions.
With the help of the outdoor sports festival, in June of this year, Zhang Hao received a total of 17.65 million domestic and foreign tourists and achieved comprehensive tourism revenue of 9.91 billion yuan, an increase of 39.09% and 35% year-on-year respectively. It is estimated that the number of tourist receptions in the city this year will exceed 20 million. In August of this year, the city's tourism reception showed a strong trend of blowout growth. The monthly tourist reception reached 4.12 million, an increase of 50.11% year-on-year. As of September 1, Zhangye Colorful Danxia Tourist Area exceeded 1 million visitors this year, an increase of 35% year-on-year. Compared with 2015, it exceeded the million-time mark 50 days in advance. During the 11th period, Zhangye Colorful Danxia Tourist Area received a maximum of 32,000 person-time trips per day. Up to now, the colorful Danxia Scenic Spot has received over 1.4 million visitors each year.
Wang Xiangji said that Zhang Jian took on the establishment of an internationally recognized event and an outdoor sports experience zone as an important carrier for the development of tourism and cultural industries, accelerated the development of sports tourism industry dominated by mountain outdoor sports, promoted the deep integration of tourism and sports, and promoted Zhang Wei. The tertiary industry led by tourism has developed rapidly.