If network publishing brings a full range of challenges to the traditional publishing industry, its core technology e-book is the most fundamental challenge to the traditional publishing industry. According to Malcolm Maclachlan, a senior analyst, the book publishing industry is the next largest media industry going digital and the demand for e-books will rapidly expand.
First, the development of foreign e-books
Because e-books have a lower issuance cost and a wider market range, they attract many large-scale publishing companies abroad. In the past year, they have been thrown into the emerging market of e-book development.
McGraw-Hill has partnered with Reciprocal and Content Guanrd to create its own e-book store on its e-book website. Random House cooperated with Terra Lycos, a newly formed network company, to jointly develop an e-book store that will provide users with more than 100 literary classics for download. The Barnes & Noble online bookstore also works with electronic publisher Mighty Words.com to sell downloadable, printable e-books. Harper-Collins, publisher of British audio books, announced at the beginning of the year that it will launch its global e-book publishing program through the newly established Perfect Bound agency. The first batch of 15 e-books will be published simultaneously in the United States, Britain, Canada, Australia and other countries. According to statistics, Franklin Electronic Publishing Company has sold 23 million e-books, and its e-books have been made into 16 languages ​​and sold at 45,000 outlets worldwide.
In a short span of one year, many overseas publishing groups and publishing companies have signed alliance agreements with network technology providers and began to aggressively enter the network publishing business to develop and design their own e-book products and e-book content in the next round. Book network competition to win a world of their own. Internet publishing technology represented by e-books has been flourishing in foreign countries.
Second, what kind of future e-books?
Although the e-book was born at a very short time, the new generation of e-book products is not merely a browser for reading books, but it is developing toward more versatility and intelligence.
In February of this year, the e-BoodMan multimedia e-book reader developed by Franklin Electronic Publishing Co., Ltd. was introduced to the market. Its three different specifications of products are a multi-energy electronic product integrating an electronic book reader, an audio book player, an Mp3 music player, and other auxiliary functions such as an address book, a date book, and a memo. In addition, Microsoft is developing more intelligent next-generation e-reader products.
It can be foreseen that the future e-readers will have greater development in terms of more intelligent audio reading, better network services, and more practicality. People can easily subscribe to e-newspapers through the e-reader's network function. With wireless internet technology, they can transmit their favorite content to their e-readers at regular intervals and update them automatically. Turn on the power, you can listen to Mp3 songs, or use your ear to listen to your favorite e-books. It will have voice input, handwriting input, and keyboard input. And since you can upload books, of course, you can send emails, listen to webcasts, and even watch online video programs.
Third, when the demand for paper books plummets, where will the publishing house go?
According to Microsoft's forecast, the number of consumers of e-books will reach 28 million by 2004, but it is far from being comparable to traditional paper books. At present, the hardware of e-books is not yet mature, the products are very expensive, the content of e-books is still very few, and the technology cannot meet the requirements. We have to embark on the era of electronics and still have a long way to go. However, one should not overlook that in electronic products, the upgrading of hardware products is the most rapid. It is not an exaggeration to describe the use of “a spring night as a treeâ€. Once the technology is shaped, reducing the price is not a problem. The speed of development of the computer can best illustrate this point.
At present, rather than worry about the e-reader hardware is not perfect or the price is too high, it is better to think about how to solve the issue of electronic copyright. The imperfections of copyright protection measures and regulations are a major obstacle to the popularity of e-books. Many publishers are concerned that e-books will be madly pirated and copied like electronic music. For the development of e-books, timely and effective copyright management and text encryption technologies are crucial.
What is embarrassing for traditional publishers is precisely the fact that paper publications and the most lucrative textbooks and teaching aids have become the most suitable electronic books. Many large publishing companies look at the value of online encyclopedias, reference books, textbooks, and academic books, and are the first to start with the electronicization of such books.
MetaText, a digital textbook company undernetLibrary, has begun developing an electronic version of the university textbook for the famous Thomson Learning Company and will sell it to undergraduates this fall. Houghton-Mifflin, a well-known textbook publisher, also reached a cooperation agreement with the online library on publishing electronic textbooks. McGraw-Hill Education Co. and WizeUp Digital Textbooks have collaborated on e-textbooks to provide electronic publishing, sales and distribution services for the higher education market.
When the teaching materials and teaching aids become less and less demand for electronic books, what can traditional publishing houses do?
It can be expected that most publishers will embark on the road of cooperation with online companies for a period of time that will soon usher in the era of e-books, and actively transform from traditional to modern. While some traditional publishing houses, which cling to paper publications positions, are eventually eliminated because of the ever-smaller living space, some internet companies that have network publishing technology will also rapidly change to complement the publishing industry. The traditional publishing industry will continue to abandon its own untimely things in the process of integration with the network, realize the transition to a more advanced form, and eventually gain new life through the powerful vitality of the Internet. The publishing industry is about to usher in an era of multimedia publishing.
Faced with the e-book traditional publishing go from here?
December 28 05:07:03, 2023
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