Nowadays, with the rapid development of the Internet, mobile payment is changing the shopping habits of everyone. According to data released by the Ministry of Industry and Information Technology in April 2015, China Mobile smart terminals have surged to 1.06 billion units in 2014. People's habit of shopping on mobile has been developed, and clothing and catering have become the two most concentrated areas of consumption. In this regard, on the afternoon of June 2, at the analysis meeting of the “Acquisition Process of Enterprise Alipay Lines” jointly organized by Shandong Zerong Information Technology Co., Ltd. and Qingdao Food and Beverage Association, the relevant person in charge of Zerong said that Alipay will be free. Install pos machines for all restaurants and restaurants in Qingdao.

According to the relevant person in charge of Ze Rong, although O2O continues to develop in depth, the traditional O2O industry still has many bottlenecks such as lack of innovation mechanism, insufficient customer stickiness and frequent credit problems. For merchants, the traditional Internet model separates the relationship between merchants and users, limits the freedom of merchants, and easily leads to simple and violent price competition. Alipay, which has returned to the offline market through Nirvana, has effectively solved these problems. As the country's largest mobile payment platform, Alipay Wallet firmly holds more than 80% of China's mobile payment market and has a strong user base. In addition, the closed loop created by Alipay is benign and open, bringing in user traffic and not disposing of profits from merchants. Alipay brings its own membership and marketing management system to facilitate merchants to master member data, independently develop preferential activities, and no longer rely on traditional group buying platforms.

In addition, lower than the bank's rate has become a major advantage of Alipay offline payment. Banks usually charge $12.5 for 1,000 yuan, while Alipay rates are only half of the bank's, that is, $1,000 for a fee of $6. At the briefing session, many merchants signed a contract with Zerong and became the merchant of Alipay.

Although competitors will not let Alipay seize the market, at present, in the context of Internet + favorable policies, Alipay has gradually occupied the high-end of the offline payment market by virtue of its own advantages and innovative service mechanisms. As Ma said: "You can't just stay yesterday. You have to betray yesterday. We have to be grateful for yesterday and fear tomorrow. No one can stop the change."

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