There has been a lot of recent news about broadband (for example, Guangzhou has increased bandwidth by 20 times. It has enabled 800,000 netizens in Guangzhou to embark on the information superhighway), and the rates for various broadband Internet access have also dropped. Let the hearts of Internet users happy to spend.
On the whole, broadband is only the infrastructure of online media. In addition to the various media content must rely on the party's network environment to be more abundant. The lifeblood of online media - advertising must also be based on this. With the slow and mature broadband environment, several phenomena will inevitably occur. It is worth our observation:
The savior of online advertising is broadband
A sharp-eyed netizen may find that the current portal site is using Flash animation to make online advertisements because it can show more visual effects. The "original sin" of advertisements is that no one loves to see it. This is the same in any media. Therefore, we must rely on visual stimuli to attract people's attention.
Traditional advertisers are well aware of the ways in which traditional media (such as television and newspapers) stimulate people's visual attention. With the increase of bandwidth and technology. As well as accumulating experience on the website interface, such stimulation methods will be found again (online). Flash is just the first step. It can be expected that there will be more brilliant online advertising works in the future.
Professional media has appeared to the content production team
Among the various visual works that have recently become popular on the Internet, besides being able to discover professional teams from the professional background of the production team, it is also apparent that there are professionals involved in their works. From character settings to scripting, storytelling, dubbing, hype topics, and deep traditional media relationships. Both are eye-opening. In other words, these teams that are really playing with dynamic media content have already entered this field.
The early days of the network were considered to be interactive print media because of insufficient bandwidth. Therefore, many employees were involved in print media editors. Now that some of the original authors who have professional backgrounds on television or multimedia discs have joined, it will definitely cause the impact of the internet talent market. The online market will flood with more and more workers who have had a foundation in traditional industries. Those newcomers who have just come out of school also find it increasingly difficult to get "cheap" here.
The existing media has a large number of memory digitized and identical. Lead to cold field competition
Have you ever thought that newspapers and television will compete with each other? In fact, the competition between the two exists. Because according to certain communication studies, each person's daily use of coal is fixed. In other words, if a person watches television for two hours, he will not read the newspaper for two hours. Different media have been competing with each other for the user's attention. However, the way in which the two sides compete is still on different platforms, and both parties have their own advantages. So we can all live together.
However, as the newspapers surf the Internet, and then the bandwidth is increased, the television also needs to access the Internet. The stage where these media are competing suddenly becomes the same, and all of them become the Internet. Combined with the resulting media concentration effect, all media in the future will be interviewed by the central unified editor. Then feed different media (such as newspapers, magazines, networks, PDAs, and contention machines). In this way, the operation of the newspaper office will become "immediate" because of the existence of the Internet, and as a result, its pace will become comparable to that of television.
Wired broadband environment is the foundation of wireless broadband environment
We have already seen a lot of visions for third-generation mobile phones, including the ability to send images to flat-screen players. However, the base station behind the collection and transmission of these video signals is still linked to the telecommunications industry's computer room through wired lines. In other words, if our mobile phone is capable of sending and receiving bandwidth-consuming multimedia data, telecom operators must fiber optic cable throughout the country in order to withstand the amount of information that a group of users in a certain area simultaneously transmit video data over the Internet.
In other words, the completion of wired broadband is the basis of wireless broadband, not relying on mobile phone manufacturers to launch new mobile phones and telecommunications operators to update the hardware and software in the room will be able to solve. Behind the huge investment involved. As a result, wireless telecommunication operators usually have to involve cable companies, so the prospect of wireless broadband is not resolved within three to five years.
Who can make money? Is it a multimedia technology owner? Or the media content owner?
The advent of broadband is certainly beneficial to the owners of multimedia technology. The various types of online advertising cartoons mentioned above are all made with Flash. Many companies will use this software to become a screening condition when interviewing fine arts editors. Therefore, the technology provider behind it is of course to be beneficial. Illustration. In addition to the tools for producing media content. The same example also occurs in media content management technologies and host technologies that play media content.
With the advent of broadband, the biggest winner is still the multimedia content owner such as a traditional TV station. Those films that are piled up in the film library are extremely valuable to society, whether or not they are online. The author once saw that there are also internet companies in China that are running Internet TV stations and trying to provide video programs online. This event will occur in the era of broadband. However, if you do not own the ability to produce programs. I am afraid it is difficult to last.
Face the impact of broadband on the Internet
December 31 05:07:01, 2023
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