Custom furniture is not right? Want to eliminate the "disease" depends on

In the past two years, the custom furniture industry has developed rapidly and won the favor of consumers. At the same time, it has been criticized for many problems. The problems of wrong delivery, delayed delivery, and after-sales are not exposed to the public's view. As a company, how should we eliminate these old problems?

Custom furniture is not right? Want to eliminate the "disease" depends on the prescription

What are the problems in the custom market?


From a big point of view, it is an indisputable fact that the industry lacks national standards to regulate and restrict. The industry's entry threshold is low, which directly leads to the “family blossoming” of enterprises with custom furniture signs in the market, but some enterprises do not have the consumption. The ability to provide customized services.


It is understood that custom furniture is favored by consumers because of its "satisfying individualized needs". In the past two years, it has developed rapidly, and major brands are competing for each other. The insiders told the author that to make custom furniture, we must first understand the consumer's decoration needs and decoration style, and then according to different consumer brands and consumer awareness, tailor-made consumption drawings for consumers. After the drawings are designed, they generally need to be modified 4~5. In order to reach the owner's satisfaction level of about 80%. Experts admit that in the custom furniture industry, there will be delayed delivery regardless of whether the tooling or home improvement is more or less.


At present, the enterprises in the home market with custom furniture signs can be described as everywhere. The author enters the keyword “custom furniture” in the national enterprise credit information publicity system, and there are thousands of “custom furniture” enterprises in the search results. However, problems such as delay in delivery, mismatched goods, and after-sales service have become a common problem faced by the custom furniture industry.


Although the custom furniture industry has low barriers to entry, the big barriers are reflected in the combination of flexible manufacturing capabilities, sales network and service capabilities. This is a bottleneck for custom furniture companies to break through.


It is difficult to get rid of ills, how to break through the barriers?

Hu Zhongxin, secretary-general of the China Household Building Materials Decoration Association, believes that the important reason for the complaints from custom furniture companies is that the previous design process was not done well. First of all, the level of designers is limited, and secondly, the designers are relatively unprofessional. There is a certain relationship between the board and the design. Hu Zhongxin said, "I appeal to the national level to introduce relevant standards for custom furniture, and the industry needs regulatory constraints." For example, some companies' cabinets are calculated according to Yanmi, while some companies are calculated according to the expanded area. The price difference between the two sets of calculation standards is obvious.


Zhu Changling, chairman of the China Household Furniture Association, summarized the problems of delayed delivery, mismatched goods, assembly capabilities, and after-sales service that are prone to the above-mentioned custom furniture as "error rate."


Zhu Changling believes that the error rate is an inevitable problem in the development of the custom furniture industry. Because custom furniture is different from traditional finished furniture , it needs quantity and size, and it is required according to customer's requirements. "To solve, first, we must increase the training of the service team, and work standards and standards must be kept up. Second, we must have the ability to customize. As a custom furniture company, with a custom banner, the service can not meet the requirements of the standard. Do not advertise custom." Zhu Changling said.


Zhu Changling told the author that from a professional point of view, the concept of "customization" should be to meet the individual needs, flexible production, mass production, in order to reflect the meaning of customization, rather than the enterprise to create a single product according to the requirements of individual consumers. Customization itself is a selling point and a change in service means. This is an important reason why custom furniture companies are everywhere.


In addition, for consumers, although the brand is the first reassurance of consumers to buy products, consumers must also recognize that big brands are not necessarily equal to high quality, especially in the custom furniture industry, in the choice of custom brands When you want to shop around, pick the one that suits you best.


Comments: Custom furniture compares traditional finished furniture with considerable advantages. The customer experience, service, and sales that it can provide are different from traditional finished furniture. As a new thing, it has received a lot of attention in recent years. It is necessary to break the barriers such as the wrong board in the custom field and delay in delivery, and rely on the brand to improve its own customization ability and standard management.


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