Cross-border operations may become an important path for business development
E-commerce is raging and the physical stores are holding their positions. The two are in a “trick†and the current situation is difficult to understand. However, such a competitive situation makes cross-border and integration become the key words of commercial business. Solid-state businesses seek cooperation and innovation through cross-border mashups. Different formats open up to each other to form a better consumer experience, or become the mainstream of future business development. "To give customers a deep impression, to attract them into the store, so that customers stay longer in the store, then the performance may be better." Miss Lin, a clothing store in Hefei, told reporters that she from a simple clothing store The transition to being a composite shop is to attract guests and stay longer in the store, which may create more value. For her, the cross-border mix-and-match model allows customers to experience leisure-like ease while shopping, increasing customer experience and increasing loyalty, which are not available online. Industry: Cross-border shops sell a sense of experience The reporter learned that cross-border mashups originated in foreign retail industries. The old American department store Messi Department Store introduced the coffee chain brand Starbucks early in the store, and fast fashion brands such as Uniqlo and Gap have also introduced coffee shops. The featured brand shop will help differentiate the shopping center, and the cultural experience it presents will cater to the consumer's pursuit in the new era. What needs to be emphasized is that in the same brand stores, the characteristics of their positioning consumer groups, consumption power, consumption patterns, etc. should be consistent. This is the so-called mash-up of "door-to-door". Only in this way can the integrity of the functions of each category be reflected. Sexual and interactive. This article is transferred from: Xin'an Evening News Our Microscope slides are great for students of all ages, from home-schoolers to college students looking for an excellent introduction to microscopy. The prepared slides give you the most diverse possible biological selection. These slides are premium and machine cleaned giving a sharp image. Prepared Slides,Microscope Slide,Glass Cover Slide,Microscope Prepared Slide Xinxiang Vic Science&Education Co.,Ltd. , https://www.labmedicalscience.com
Phenomenon: Businesses stick customers through cross-border
It seems that more and more physical stores are joining in cross-border operations. Since the beginning of 2013, the impact of e-commerce and the decline in consumption caused by economic downturn have caused the traditional retail industry to collectively fall into a downturn. While choosing to cross-border business, different stores have different considerations. 
And because of the large number of business categories, the compound store can lower the unit cost and increase profits. "For example, the shop can sell tea." Miss Lin told reporters, and now the physical store rental, labor costs go up, operating other products outside the main business, the product Yan value is high, consistent with the store style, the target crowd, no cost, In the store sales efficiency is not bad.
“Integrating humanities, arts and creativity into life can realize dislocation competition in the commercial circle.†A shopping center source in Hefei government affairs district said that it is a transitional attempt to bring in the “combination†of Wenchuang Street. This "mashup" enhances the sense of experience, expands the shopping center's consumption function, distinguishes it from other shopping centers, achieves customer traffic, expands sales and revenue, and may also change the industry's leading fashion and new lifestyles. The decline has become a leader in the new lifestyle. 
In fact, in the current era of mobile Internet, through cross-border mashups, shopkeepers can use the power of cooperation to acquire more resources and create greater advantages. Open cooperation has become an accepted value orientation. Cross-border has become a means for brands to create a complete customer experience, delivery lifestyle and even brand spirit. In the future, cross-border operations will become an important path for business development.
The public will mostly notice that, like in the entire country, Hefei’s former commercial department was dominated by the brand department store, and with a supermarket, it was enough to drive a commercial circle. Afterwards, shopping malls and the SHOPPINGMALL model began to rise. These combined business centers, including department stores, restaurants, movies, leisure and baby playgrounds, have opened up a new world for consumers because of their strong sense of experience. More and more popular. This is actually the initial appearance of cross-border mix and match. Since then, traditional department stores have begun to transform, adding light food and other elements, taking the path of compound management. 
A brand operation expert stated that for the development of the retail industry, the first phase sells products, the second phase sells brands, and the last phase is the lifestyle of trafficking. Cross-border cooperation between the industry seems to be able to achieve this last stage. For the traditional retail industry, the attractiveness of consumers to products is gradually decreasing. With the change of consumption habits and ideas, consumers are seeking more rich experiences and more refined and more three-dimensional services.
Nowadays, the popularity of online shopping, the rise of e-commerce, and the game rules in the retail industry have changed and competition has become fiercer. The advantages of physical stores in terms of price, category, quality, etc. are gradually lost and the business is more or less impacted. Only by continuously innovating the marketing model can stimulate the nerves of consumers. Cross-border becomes one of the choices.
Proposal: Cross-border mashups are not "mistakes"
However, cross-border is not a panacea. "For example, the clothing industry, even if the function of grafting more offline, it can not completely change the industry's decline." There is a clothing store owner said.
And mashups are not a mess. After all, the multi-business portfolio involves new topics such as how to integrate products, how interests are distributed, and how the supply chain is managed. These are all businesses must carefully consider: We must focus on multiple categories. A physical store is very particular about things. Although each category has a profitability function, the profitability of the main business may be weakened due to the miscellaneous business conditions. It is also important to realize the realization of cross-border synchronization among talents, concepts, and management in diversified formats. It is also crucial that we can have the energy and expertise to do well in these formats. 
There are also industry experts who raise the risk of avoiding cross-border business. For example, it may not be extended too much, otherwise it will dilute the brand's core positioning, so that the original target customer base can not focus, brand personality and characteristics will be increasingly blurred. Nor can it be extended with low quality, otherwise it will reduce the brand's original sense of value and lose the original market place of the brand. In addition, brand extension cannot be easily taken as the main development direction, otherwise it will leave the existing brand development strategy lost.