From the perspective of cosmetics consumption, women are the most emotional consumer groups, often moved by a good-looking pattern or logo on the packaging. It can be seen that the successful cosmetic packaging design can not only quickly grasp the eye of the consumer, but also enable consumers to perceive the quality, grade, shape, connotation, etc. of the packaged content, and generate the impulse to buy immediately. This article will introduce the cosmetic packaging design for you. Know how.

The first floor of major city malls is full of cosmetics and skin care products. In recent years, an oriental-inspired cosmetic packaging design has swept the battlefield. A number of beauty and skin care products with the concept of “herbal” and “Chinese medicine and Chinese side” quickly won the attention of the domestic group. In the past, when women bought skin care products, it was always difficult to see cosmetic packaging designs with Chinese characters.

Now, this scene is gone forever. With the investment in domestic cosmetic packaging design, more and more domestic cosmetics have entered the first-tier cities. Compared with international brands with simple style, modernism and simple English fonts and solid colors as cosmetic packaging design elements, local brands with oriental temperament have more cultural connotation and confidence, and are more acceptable to domestic consumers. .

This oriental temperament is reflected in the cosmetic packaging design to a considerable extent. Through the analysis of the specific expressions and cases of oriental temperament, it will help us to explore the future development of domestic skin care products and cosmetic packaging design.

In terms of shape design, this cosmetic packaging design changes the traditional square box shape, but the box shape is designed into a triangle. The inner and outer double triangle nesting structure is uniquely designed. The inner triangular box is a product sales package, and the outer triangular box is a transport buffer protection box. The inner triangular box has a low height and is nested inside the outer triangular box, and is viewed from the top end. Two triangles form a "six-star" shape.

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The basic properties of EVA material: shock resistance, heat insulation, moisture resistance, chemical corrosion resistance and other advantages, and do not absorb water. EVA rubber and plastic products are designed to be processed into various colors. Its shockproof performance is better than that of traditional packaging materials such as polystyrene (foam), and it meets environmental protection requirements, making it the choice for export products. Compared with the requirements of special product applications, it has fire-resistant (flame retardant) EVA products; due to the large difference in density, it can also have more uses.

Water resistance: closed cell structure, non-absorbent, moisture-proof, good water resistance.

Resistant to chemical corrosion such as seawater, grease, acid and alkali, antibacterial and odorless

Shock resistance: high resilience and tensile strength, strong toughness, good shock resistance and cushioning performance.

Thermal insulation: thermal insulation, thermal insulation and cold protection and low temperature performance, can be cold and exposed to the sun.

Sound insulation: closed cells, good sound insulation, effectively reduce the volume decibel.

Processability: easy to cut, punch, hot press, slit, form, glue, fit, pad and other processing.

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