The launching ceremony was hosted by Wang Meihua, deputy secretary-general of the Jining Municipal Government. Zhou Xiaoming, deputy inspector of the Shandong Provincial Tourism Administration attended the ceremony and delivered a speech. Wu Jinwen, deputy mayor of the Jining Municipal Government, attended and spoke, and Li Guanjie, general manager of the Beijing Auto Club of the World, attended and spoke. Jining Tourism Bureau Director Peng Zhaohui, Researcher Yang Xudong, deputy secretary of Qinshui County, Feng Chong, County Governor, Chen Xingcheng, Deputy County Governor of the county government, Tang Ying, Director of the Tourism Department of Qinshui County, and Cao Xueyin, Chairman of Qinshui Wanziyuan Tourism Development Co., Ltd., Beijing About 100 people from the driving alliance club leaders and riders participated.

During the ceremony, Peng Zhaohui, Secretary of the Jining Tourism Bureau, conferred the banner on Li Guanjie, general manager of the Beijing Tianxia Auto Club. Wu Haowen, deputy mayor of the Jining Municipal Government, announced the 2013 “Hospitable Shandong Culture Jining Leisure Exchange” and “100 City Car Culture Jining Beautiful Village Self Drive Leisure Week is officially launched.

Zhou Xiaoming, deputy inspector of the Shandong Provincial Tourism Administration, pointed out in his speech that Jining has deep cultural heritage and beautiful natural scenery and is a major tourist city in Shandong Province. For the “Hospitable Shandong Leisure Exchange” work, Jining paid more attention to the atmosphere, rich in content, rich in forms, novel in style, and outstanding in effectiveness. It had achieved good results in various evaluation activities, and it really made the leisure and exchange department a guide. The people recognize leisure, understand leisure, participate in leisure, and establish a grand gathering of new ideas for leisure consumption. The theme of this year's "leisure exchange" is "beautiful countryside and leisure life". Jining City has given full play to its advantages in rural tourism resources and has organized "100 cities and car culture Jining beautiful countryside self-driving tour recreation week" activities to allow more tourists inside and outside the province Jining enjoys the spirit of humanism, visits rivers and lakes, enjoys the beautiful scenery of the mountains and rivers, and experiences enthusiasm and honest people's feelings. It is also an innovative move that embodies the purpose of “leisure exchange” activities.

Wu Minwen, deputy mayor of the Jining Municipal Government, said that Jining, as the hometown of Confucius and Mencius and the capital of the canal, not only has profound cultural heritage, but also depends on rivers and lakes, beautiful mountains and rivers, pleasant rural scenery, and various agricultural resources such as fruits, vegetables, flowers and breeding. Variety, distinctive features, development of rural tourism resources, great potential and good prospects. At present, there are 35 strong tourism townships, 37 tourism specialty villages, 28 agricultural tourism demonstration sites, more than 100 boutique picking gardens, 6 leisure fishery demonstration sites, more than 600 farmhouse music and fishing families, and 13 rural tourism cooperatives. Formed a good momentum of scale development and characteristic development. Today, we held the launching ceremony of the "100-city car culture Jining Beautiful Village Self-Driving Leisure Week" in the same period. We aimed to recommend Jining travel special smart card lines to tens of thousands of riders in 100 cities around the country. More self-drive tourists to Jining sightseeing, leisure and vacation!

Li Guanjie, general manager of the Beijing World Car Club, said that self-driving tour is different from traditional collective tourism in terms of participants, participation methods, and so on. Self-driving tour enthusiasts travel mainly to pursue a free, personalized and comfortable tour. space. In recent years, the traffic construction in Jining City has achieved remarkable results. The opening of Beijing-Shanghai high-speed railway and a number of expressways has greatly promoted the rapid development of tourism in Jining. We hope that in the future we can work with the Tourism Bureau of Jining City with the support of the Shandong Provincial Tourism Administration and the Jining Municipal Government to build Jining City into the country’s most unique cultural tourism destination. More riders and friends walked into Jining and entered the capital of cultural driving.

It is reported that this year, Jining City fully integrated Jining tourism resources, launched the Confucianism and Buddhism Water Margin Experience Tour, worship the Holy Scholar Study Tour, and other six major themes with a ticket price advantage of the team on the 2nd and 3rd tour routes. On this basis, in order to adapt to the development situation of self-guided travel, family travel, filial mind travel, and donkey escort tour, and the actual development of rural tourism, during 2013 “Hospitable Shandong Culture Jining Leisure Exchange”, the city also planned to launch Weishan Lake Village Leisure Tour, the water and river canal village tour, Confucianism and Buddhism village tour experience, such as self-help travel special smart card lines, with preferential policies to continue to meet the needs of multiple travelers.

According to reports, self-service travel special lines use an intelligent management system to operate, adopt smart cards, set up card points in some counties (cities, districts) in Jining, and visitors can enter the scenic spots after verifying at the checkpoints. The smart card is sold to two or more people (including two persons) traveling by self-driving, family travel, filial piety, couples and donkeys and escorts. Tourists can purchase with their ID cards.

Jining, with a long history and culture, is known as the "township of Confucius and Mencius and the capital of the canal," and is the birthplace of Chinese civilization and the birthplace of Confucian culture. Thousands of years of cultural accumulation have enabled the top ten cultures in Jining, including the ancestor culture, the Confucius and Mencius culture, the canal culture, the Shuihu culture, the Buddhist culture, the Libai culture, the Liangzhu culture, the Han stone relief paintings, and the landscape culture to complement each other. Gradually formed a cultural tourism area of ​​Confucius and Mencius centered on Qufu and Zoucheng, a cultural cultural tourism area centered on Jining City, an ecological leisure culture tourism area centered on Weishan Lake, and water culture centered on Shuibo Liangshan. In the tourist area, a Buddhist cultural tourism area centered on Wenshang Baoxiang Temple constitutes a tourism pattern of “Eastern Seibu, South Water and North Buddha, and Middle Canal”. Up to now, Jining City has a total of 1 world cultural heritage, 19 state-level key cultural relics protection units, 95 provincial-level cities, 167 municipal-level cities, 2 national historical and cultural cities, 3 excellent tourist cities in China, and scenic spots in Shandong Province. 4 places, 28 scenic spots with grade 3A and above, and 23 national and provincial industrial and agricultural tourism demonstration sites. The rivers and lakes are connected to each other, where mountains and waters depend on each other, where people gather together and have beautiful scenery. This is an excellent place for pilgrimages and mountains and rivers.

In addition, during the 2013 “Hospitable Shandong Culture Jining Leisure Exchange”, the major scenic spots, hotels, and travel agencies of Jining City will launch a series of preferential policies around the theme of “Beautiful Villages, Leisure Life” to allow people and people to form a strong presence in the city. The leisure atmosphere leads the general public and tourists to participate in the healthy, civilized and scientific leisure exchange activities, to experience the leisure and pleasure brought by leisure exchanges, and to appreciate the unique charm of the “township of Confucius and Mencius, the capital of the canal, and cultural Jining”. .