Packaging design is a means of marketing and promotion of consumer goods, and it is a design that will be produced by economic development. The function of the packaging design is mainly for the purpose of protecting the goods in the circulation of goods, and for the convenience of storage, the general name of the instruments and materials used according to certain technical means. It is necessary to carry out proper packaging design for products. If excessive packaging design is carried out, it will cause negative ecological and environmental impacts, and will not promote human sustainable development.

So what are the characteristics of excessive packaging design?

In order to make the attraction of the goods bigger, many packaging designs have deviated from the original functions, which have exceeded their original functions. Now, the excessive packaging design of the products has become more serious, for example, on the packaging. The use of expensive materials and complex processing techniques, the rhetoric in the text introduction, the cost is not low, the decoration is too prosperous, the words are too exaggerated and other ways to mislead consumers.

First of all, the packaging design can not have too much volume. Now the mooncakes, wine, tea, health care products and other packaging on the market are competing with each other to see who's packaging is big enough to show the style of giving gifts.

Secondly, there are many levels. For example, in recent years, in order to obtain high-priced profits, many mooncakes have seen a trend from beautiful to luxurious packaging design. In the mall, there are three kinds of antique and high-grade materials in the three-layer outer three-layer moon cake packaging. The added value of the moon cake box and the value of the moon cake itself far exceeds. The high-priced moon cake appears in the market and is popular.

Finally, the packaging design uses a large number of packaging materials that are expensive and cannot be recycled. For example, we often see packaging materials designed with wooden boxes, metal boxes, satin, glass, etc., which are relatively expensive and not only waste the packaging materials. And will increase the weight of transportation, which is not conducive to effective recycling.

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