[Office Partner Information Center] I believe that there is no need to explain office supplies. Everyone knows what it is, from small rubber to large computer copiers. Office supplies are related to people's daily life and work. It is already a An independent and fixed industry, as a consumable, both personal and business needs for office supplies are long-lived, so today's e-commerce is prevalent today, where should the industry go?

Let's first take a look at the current situation of the office supplies market. Currently, in major cities, most of the companies in the pencil industry are still operating office supplies in the traditional mode. It seems that this area has not been affected by e-commerce too much. This is inseparable from the following reasons. First of all, for individual users, you can't buy a pen and buy it online. Postage is more expensive than the product itself, but also wait, so the most convenient way is to go to the office supplies store near the community to buy, for business users, purely through online shopping may not be cheap first, and secondly, the real thing will never be seen. Knowing what the products are after the hand, the situation of the goods is not always in the online shopping, although the dissatisfaction can return, but it is undoubtedly very troublesome for the company responsible for purchasing, so whether it is an individual Users or business users, it is difficult to choose to purchase office supplies through the network channels, then is not e-commerce is not suitable for the office supplies industry?

In fact, this is not the case, but simply relying on the online can not bring the user a real experience. For B2C, the retail office supplies have a low unit price. It is not cost-effective for users to purchase a sufficient amount of products at one time; for B2B The purchasing staff of the enterprise can't see the actual product, and there is no bottom in mind. It is better to see the real thing when buying online, and it is convenient to negotiate the price distribution with the merchant, so this situation will occur, and the O2O mode appears timely. This problem has been solved, and this is also the business model that the editor seems to be most suitable for the development of the office supplies industry.

By building an online mall and combining it with offline physical experience stores, this will give full play to the advantages of the network and bring users a real experience. For office retailers, the existence of offline stores is critical. Not only can users see the quality of office supplies in person, but they can also pick up the goods nearby or complete the distribution by the physical store, eliminating the original logistics costs, so that individual users will have greater willingness to spend online. For the merchant, the user accumulates the user's data when entering the online. Through the continuous accumulation of user data, big data analysis can help the merchant to purchase from the upstream supply chain, to the marketing promotion, and then to the end user. The service makes auxiliary decisions, and the more times the user purchases, the more the system knows the user's preferences, and the better the service that can be provided to the user.

For B2B office supplies companies, the layout of the offline physical showrooms is of great significance. Enterprise users usually need to conduct field visits before completing the procurement. With the offline product showroom, they can fully display their product details to customers. Even in the showroom, the user has a real feeling about the product, and the online platform, like the retail platform, needs to accumulate user data, assist the decision-making through big data analysis, and the results returned by big data analysis can also guide The layout of the company's online showroom is closer to the needs of users. This online purchase and offline experience is the future of the office supplies industry.

Trend one:

The market potential is large and purchasing power is increasing. There are about 180 million primary school students in China, about 3 million college students, about 50 million adult students, and about 34 million cadres in enterprises and institutions. Together with various government agencies and various types of enterprises, these people Formed a large body of over 300 million consumer goods. According to incomplete statistics, the current consumption of the stationery market in China has exceeded 100 billion yuan, of which only Beijing, Shanghai, the Pearl River Delta and Hong Kong account for more than half of the national consumption. With the development of society, the country's investment in education and fitness will increase substantially, and the potential of the stationery market will continue to increase.

Trend 2:

The consumption structure is diversified and multi-layered, and the products are increasingly high-end. The development of electronic technology and network has made office supplies and stationery have rapidly moved from the traditional to the modern, from a single variety to a multi-style, multi-level development. In the student supplies market, a variety of small, novel electronic products have begun to become new content in student bags. These products are new and powerful, attracting more and more students. In addition to traditional stationery such as school bags, stationery boxes, and pens, high-tech electronic products such as electronic dictionaries, language learning machines (re-reading machines), handheld word learning machines, electronic calculators, e-books, and PDAs are increasingly attracting students. Favor. It can play music in MP3 format, has a pleasant ringtone, can download maps, and has a variety of fresh and fashionable "e" stationery, which is also favored by students.

The rise of shredders, bookbinding machines, attendance machines, money detectors and other products has made the work of the office increasingly easy. According to the statistics of the National Bureau of Statistics in 2002, China produced 2.29 million shredders in 2002 and has become the world's number one producer. The Chinese shredder market is growing at a rate of 20% to 25% per year and is accelerating. It can be seen that the development of such small machine types will bring about many changes in office habits, and will inevitably lead to the development of culture and office supplies.

Trend 3:

Computer network technology brings new market opportunities. The combination of printer, fax machine and copier function has laid a solid foundation for sensitive digital office. Digital technology has extended the traditional cultural office supplies industry to the IT industry to adapt to the trend of the times. Office World, which started with cultural products in Germany, currently sells less than one-third of traditional stationery, while the remaining two-thirds provide equipment and consumables for digital office, covering the digital office market. need. The national special-level enterprise “Lekai” pursues the goal of “Mathematical Lekai”. They have developed inkjet machines, large inkjet printer inks and media, laser machine consumables, digital silver salt photo papers, digital color enlargers, etc. , has begun to fully extend to the IT industry.

There are more than 780,000 advertising companies in China with an annual turnover of more than 70 billion yuan. Among them, the annual growth rate of digital inkjet consumables is 50%. The country is a large country with 0.4 film per capita and 25 billion yuan per year. The Yuancai expansion photography business should gradually bid farewell to the photocopying era. In the digital stage, the average occupancy rate of foreign digital cameras has reached 27%, while the penetration rate in China is only about 0.7%. The market potential of digital image receiving materials is self-evident.

In 2002, China's net increase of bills machine 400,000, inkjet machine 2.85 million, inkjet machine 5000, laser printer 800,000, one machine 150,000. According to the quantity of possession, in 2002, China had 6.5 million needle punchers, 8.85 million inkjet machines, 10,000 inkjet printers, 3.8 million laser machines, 270,000 integrated machines, 1.5 million copy machines, and 6 million units. All kinds of fax machines consume more than 25 billion yuan worth of consumables every year. The service targets in the cultural goods channel will change, and the demand for IT consumables will grow by more than 25% annually, which will inevitably bring new market opportunities to the cultural office supplies industry.

Trend 4:

Cultural goods in the scope of government procurement are on the rise. In 2002, the scale of government procurement in China exceeded 100 billion yuan. In 2003, it will reach 150 billion yuan, an increase of 50%. This growth trend will continue in the future. In addition, the United Nations and related agencies purchase more than 10,000 goods and services. Office supplies, computers and software, professional instruments, etc. are all commodities of interest to the United Nations. The threshold for becoming a United Nations supplier is not high. As a production base of world cultural sports office supplies, our company will be more promising and should be more proactive in striving to become a United Nations supplier.

Trend 5:

Different from the development of a single stationery channel in the past, in recent years, in order to facilitate user procurement, many professional stationery wholesale malls have emerged, which break the direction of traditional stationery channels, free, flexible and convenient. For example, Jimai Mall, Hongye Comprehensive Stationery, OfficeMate Office Partner Mall, etc., can save space and at the same time harvest convenience and practical functions.

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