Wang POS: What happens when smart hardware encounters O2O?
May 29 19:09:20, 2023
Recently, the author participated in a food and beverage O2O forum, and everyone said that the prospect of O2O is very good. But the author has always had a question, what exactly is the food O2O? Is it possible to consume O2O online and under the single line? Is it that the merchant will use the APP to find customers, and the consumer will use the APP to place an order for O2O?
Perhaps the word O2O has been overwhelmed, but people have not really enjoyed the bonus it brings, and it has its own name. Since O2O, the DNA of the Internet should be infiltrated online and offline, and all aspects of consumption will be Internetized. In fact, that is to say, our consumer scenes are not really Internet-enabled, or O2O has not really landed. For example, many waiters and sisters are still hand-picked menus, and from time to time, they are wrongly ordering the wrong dishes; customers, when they meet more people, they have to queue up for a seat, and when they check out, they have to take out the dirty tickets from their pockets, occasionally Also face the embarrassment of not having enough money. From ordering, consumption to settlement, in fact, these links can be transformed by the Internet. If there is a company that can get through this chain, it should be very promising!
Just as the author thought about it, the following thing appeared in front of me, but it was quite beautiful, but the author of wisdom still saw it at a glance: Hey, isn’t it a pos machine? Facing the little eyes that the author disdains, this company The staff explained: This is an Internet POS machine. The author is of course still very smart: Hey, isn't it a POS machine that can access the Internet? Q: How many money? Answer 1999. Well, the price is similar to that of a mobile phone. Will merchants use it? What can a POS machine do online?
However, when I saw that Xi Shaoye, Huang Taiji, Qiu Nianjiao, Quanjincheng, Quanwei, Hehe, Weiduome, Pizza Hut, etc. all used this product, they found that they might be Tainayiwu, which can attract The new upstart in the restaurant industry should have its exclusivity, so the author found the person behind this product to find out. Lin Biao, who is known as Mu Shu, may know him in the electric circle: he once served as deputy general manager of GRUPO EUROLin Group in Spain, vice president of supply chain of Letao.com, vice president of economist group and general manager of e-commerce, and Yintai.com. COO and CEO, vice president of pat network operations. In March of this year, Lin Biao joined the current Weizhi Panorama of the startup company and served as the joint CEO. Li Yan, founder and CEO of Weizhi Panorama, is also an Internet veteran. He has created two companies, Yimei Softcom and Weizhi Panorama.
The author asked Mu Shu, now the mobile phone does not have a variety of food and beverage take-out APP? With the mobile phone, the APP does not become? Why do businesses need to spend a mobile phone to buy such a product? Mu Shu sees the blood: the mobile phone can not play small ticket what! ! ! The author suddenly felt that there is no reason to be right. Indeed, don't look at the function of playing a small ticket is so simple, but it is a demand that merchants can't ignore. Of course, relying on small tickets will not easily capture the hearts of the young masters. Mu Shu said: This is not a simple POS machine. It combines booking, queuing, ordering, takeaway, cashier, and membership functions. Its operating system is built by the company based on Android, integrated with NFC, low-power Bluetooth 4.0, high-speed thermal printer, 5 megapixel camera, 3-track bidirectional decoding encryption head, support LAN, Wifi, 3G, etc. Network environment switching, support for near field communication including NFC, BLE, QR code, and ultrasound.
The author experienced and summarized the functions of this POS machine:
Booking: Reserve a table for the customer, so that the merchant can grasp the passenger flow in real time, improve the efficiency of the kitchen, optimize the layout of the meal, and cheerfully prevent the customer from exploding. Queue: take the number, voice call number, freely set the queue, can automatically analyze the customer waiting time, improve the meal rate, reduce the churn rate. Customers can also freely arrange their time without waiting for the nickname at the door. Ordering: online ordering system, business independent management background, restaurant, menu information can be modified in real time, automatically monitor restaurant turnover changes, can generate daily food sales list. The restaurant can also prepare for the daily “explosionâ€. Takeaway: Connect Baidu takeaway, US group takeaway, hungry and other take-out platforms. Merchants can centrally manage take-out orders. Cash register: One machine supports cash payment, bank card, and mainstream mobile payment methods such as WeChat payment, Alipay, Baidu wallet, etc. Since then, all the payment methods are available. Members: Support member stored value, member balance consumption, member specials, member exclusive, etc., to circle users.
After the experience, the author suddenly realized that this seems to coincide with my expectations of O2O! The company chose to use the hardware as the gateway to transform the Internet for food and beverage consumption. Just like the life of a smart phone, the traditional POS machine is also intelligent!
Uncle Mu revealed to the author that this POS machine is not only used for catering, but also targets fresh, hospital, and automotive aftermarket. At present, this piece of catering focuses on the improvement of B-end efficiency, and does not do C-side marketing. How to make the catering O2O such a heavy mode involving both ends of the line and the bottom line is a matter of thinking. Mu Shu revealed that they will build this product with the most open mind, such as the comprehensive open POS SDK development kit, to help all partners to develop freely on Wang UI; open Wang POS data network to help various commercial applications, electricity The business platform realizes data closed-loop; shares the POS service system and provides promotion for various commercial applications and e-commerce platforms; opens near-field communication interfaces to all intelligent hardware developers, and shares ID identification and location information.
Although it is just a smart pos machine, it opens the corner of the intelligent world of the future: intelligent catering, intelligent hospitals, intelligent shopping malls, and so on. In fact, like O2O, although the concept of intelligence has become very popular, it has not really landed in people's real life.
The good news is that the next day, the author received the Uncle Wood: The company received a huge investment of 100 million yuan from Shangxin Capital and IDG Investment! Obviously, the capital market is also very optimistic about the market prospect of cutting into O2O with smart POS machines, and has made a layout.