Two children have become a promotion concept, the price of children's furniture has risen quietly

Recently, I visited some home stores in Wuhan and found that children's homes are becoming products promoted by the merchants. The price of solid wood high and low beds has risen by 20%, and the prices of many high-end varieties have quietly exceeded 10,000 yuan.

However, industry insiders reminded that children's furniture is keen on playing concept cards. Whether it is practical or not, consumers still need to carefully screen them.

Children's furniture store expansion

With the gradual liberalization of the second child policy, the demand for children's furniture has increased, and more and more furniture brands have begun to get involved in children's furniture. The reporter recently visited several home stores in Wuchang and Hankou and found that the brand and business area of ​​children's homes have increased. Some brands that originally only sold adult furniture also began selling children's furniture.

In a home store on Zhongbei Road, the reporter saw 11 merchants selling children's furniture. "The area of ​​our children's area has been increasing, and it may increase by more than 10% next year." The store told reporters that children's homes were sold separately, which often caused inconsistency with the overall style of home decoration. Now, the study room, living room, The furniture in the bedroom and children's room are all customized by a brand, and the decoration style will be more harmonious.

"Two children" has become a promotion concept

Different from the children's furniture in the past, today's businesses have highlighted the concept of "two children." In the past, most of the high and low beds in children's furniture were placed in an inconspicuous position in the furniture market. However, yesterday, reporters saw a home furnishing store in Yuejiazui, and all brands of children's home showrooms seized a conspicuous position.

In a shop, there are 7 high and low beds of various styles, and the width is increased from 1.20 meters to 1.35 meters or even 1.50 meters. "It is recommended that you consider the bed directly. If there is a need for two children in the future, the space under the bed can be transformed into a desk." The promoter told reporters.

In fact, not only high and low beds, but also tatami, space-saving multi-functional furniture, etc., is also becoming the main force of children's home sales. For example, the drawer type double bed, the bed is taken in during the day, can give children more space to move and play, pull out at night is two beds.

The concept of playing is actually a price increase.

Children's furniture has a lot of patterns, and the price has risen a lot. Take a solid wood bed as an example, the price is more than 10,000 yuan, up about 20% from a year ago. However, it is worth noting that some parents have added many concepts to children's furniture, such as “no ash” and “zero formaldehyde”. “Children don’t pay attention to hygiene, and it’s not good for homes to suck too much. A salesperson told reporters.

But whether these selling points have practical effects needs to be treated rationally. A person in charge of a decoration company in Wuhan told reporters that the purpose of these concepts is to increase the premium. For example, not using ash is to use anti-static technology to ensure that dust does not adsorb on the surface. This technology has long been used in luxury cars, but it doesn't make sense to use it on furniture, because the gray room will not fall on the home and will fall elsewhere.

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