First, the color: the mainstream of the amount of "look for the move, the heart is also shaking." This is "Wen Xin Diao Long" in the famous sentence, it shows that the color will affect people's psychological activities, acts on our actions. Modern color psychologists point out more clearly that color affects the senses of human beings and enables people to produce various emotions; because of the physiological and psychological reasons of aesthetic subjects, different colors give people different feelings and produce different Emotions; the emotions of color, including the excitement and silence of color, warm and cold, forward and backward, expansion and contraction, light and heavy, lively and melancholy, gorgeous and simple and so on.
For example: red, orange, purple and other colors warm and warm, with forward and expanded sense; blue, blue and other colors cold, quiet, with a sense of receding and contraction; green calm and steady, dark and heavy color; yellow bright and cheerful, color Light and light. The excitement of color, the warmth and coldness, liveliness and melancholy, the splendidness and plainness are usually associated with the association of the colors.
Different people face certain colors, although they may have their own unique associations, they will also have obvious commonalities. For example, red is reminiscent of fire and blood, and therefore it is filled with warm emotions. Yellow is reminiscent of bright sunshine, so it is bright and warm; blue is reminiscent of the sky and the sea, and thus has peace and quiet, green. Reminiscent of green plants, it gives a sense of business and prosperous; white reminds people of snow, with pure, cool meaning.
Second, the logo: The idea of ​​delivering the spirit of tradition is that the design of the logo is for distinction and recognition. Although it is not wrong, it is very superficial and backward. It does not understand the definition of the origin of the brand, and it is even more incompetent. Grasp the brand momentum.
If the brand logo is not endowed with a human element, it blends with the unique spirit of the brand. In other words, if there is no “heart,†it is as cold as a person without a heart, and it is uninteresting. Of course, It is difficult to establish a close emotional relationship. Logos are often able to express deep meanings that words cannot express. They are more personalized and humanized than words. They are the common visual language of human beings. They can instantly attract the attention and interest of the audience, touch their hearts, and establish long-term Close relationship.
In order to create a totem symbol designed for the soul, it reveals a profound spiritual connotation and artistic appeal between squares, giving people a feeling of tranquility, gentleness, fullness, and harmony. The four major design rules: First, concise and clear, easy to understand and easy to pass; the second is new and unique, full of personality; third is to meet the aesthetics, financial ambition, the fourth is to advance with the times, heritage history.
Third, the pattern: coordination in the packaging design and application of the same pattern must be to attract customer attention as the center, and strive to play a role in promoting the brand. The irritation of packaging patterns to customers is sometimes more specific, stronger, more convincing than the brand name, and often serves to stimulate purchase behavior. Its design usually follows the following basic principles: the form and content should be the same, clearly and clearly, at a glance, fully display the attributes and characteristics of the product. Usually take three ways:
The first is the use of vivid color photo performances to truly reproduce the goods, which is the most popular in food packaging. The realistic color photos will make the colors, tastes, and types appear coveted;
The second is the direct display of goods themselves, such as transparent packaging, open skylight packaging, in food, textiles, light industrial products is very popular;
The third is to show the raw materials, preparation, efficacy, use and maintenance of the product through the pattern.
At the same time, we should also pay attention to the taboo issue of the pattern and try to adopt the auspicious pattern that the target consumer likes to see.
Fourth, the text: pleasing to the eye, the interpretation of the connotation of personalized fonts can be used to express the brand's specific connotation, because the character of the font also conveys another information about the personality, that is, the personality of a brand.
The purpose of personalized font design is to make the text not only have the function of fully conveying information, but also be consistent with the product form and product function, and the aesthetic concept of consumers. Usually follow the following principles:
1, to meet the packaging design requirements, font type, size, structure, performance skills and artistic style must be subject to the overall design, to strengthen the text and the overall effect of the unity and harmony, can not be one-sided to highlight the text.
2, choose the type of font can not be too much: a packaging screen, perhaps a few fonts, perhaps Chinese and foreign languages ​​and use, the combination of the general font should be limited to three, too many combinations, will undermine the overall design of the sense of unity, appear Cumbersome and messy; arbitrary combinations, the pursuit of stimulation, will undermine coordination and harmony.
3, fonts should have a sense of the times: fonts reflect a certain age, if you can coordinate with the product content, will deepen understanding and association of products. Such as: body, body, have a strong sense of ancient, showing the long history of the Chinese nation, used for "court food" and other packaging is decent, and used in modern industrial products, and the product is very different from the modern sense, then apply Modern and strong fonts, such as isochrons, art characters, etc., are coordinated.
4, to combine product features: packaging text is to beautify the packaging, introduced products, promotional products and selected. The artistic image of the text should not only be appealing, but also be able to generate associations and make this association harmonize with the product form and content, resulting in a unified sense of beauty. For example, some cosmetics use a thin thread to highlight the brand name and name, which can give people With a sense of ease and elegance.
5, font arrangement is an important aspect of the composition, arrangement of diversity can make the composition of new, full of changes. However, diversification should be subordinated to the whole, and words and trademarks, patterns, etc. should be coordinated with each other so that they are both pleasing to the public, and both new and popular.
6, should have a strong visual appeal: including artistic and legible, the former should work hard in the arrangement and font, requires a beautiful arrangement of compact, dense, there is a change in spacing and fresh, font size, size properly, There is a certain degree of artistry that can beautify the composition. Generally, the number of characters is less, you can work hard to highlight the decorative features; more than the number of characters, should focus on reading efficiency, often use horizontal strokes than the vertical strokes of fine fonts, in order to facilitate the flow of sight in the horizontal direction.
In short, the well-designed character font can contain rich brand emotional connotation and is a very important visual element in branding. Cigarette packaging design fonts, font size should strive to make consumers long-term, do their best to use the appearance, atmosphere and style to show the "golden leaf" brand value.
In addition, in order to enrich the cultural connotation of cigarette brands and further improve the brand's cultural tastes, it is possible to use famous poems and famous lines drawn by famous calligraphers to depict the Central Plains culture, highlighting the unique cultural style of cigarette brands so that consumers can consume them. The taste of cigarettes is not only unique, but also enjoys timeless and classic culture. Why did you not do it? When Chairman Mao's quotations on the “Golden Leaf†cigarette case was the scene of the time, it was worthwhile. It is not cheap.
Tobacco Packaging Design Points to Note
May 31 11:06:10, 2024
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