On April 11th, Shanghai Fashion Week, Xinshen linen fabric dreamer teamed up with China's top ten designer Sun Lin and joined the makers to open the 2017/18 autumn and winter new Shen linen fashion trend conference, April 12-22 new linen Fabric ordering meeting. Xinshen Flax, which has a complete linen industry chain, a linen fabric library, a hemp impression space, and a cultural and creative experience center, is making every effort to create a productivity matching platform – Xinshen Linen Village. Every step from fashion design to fashion production strives to achieve personalized customization and flexible production supply. Let the fashion run through the linen fabric, let the design create linen life.

Xinshen Linen & Sun Lin Conference, Shanghai Fabric Exhibition Lifestyle Exhibition..... Xinshen Group as a linen fabric enterprise, all kinds of actions beyond the professional field always appear to be "achieve others." When you come to the new Shenma impression space in Zhenze, Wujiang, you can see the extraordinary concept of Xinshen Group's innovation and transformation under these actions.

Full of four floors of dreams

Into the Xinshen Group factory area, an extraordinary four-storey building is in sight, and the entire four floors are exclusively used for the creation of space. The first floor is a sample workshop for the production of linen fabrics. The advanced production methods such as intelligence and information technology are complete. The second floor is a linen fabric library and a private custom center for linen products. What styles do you like and what fabrics you want? The third floor is a linen impression creation space, linen culture creative center, from curtains, sofas, bedding, tablecloths, small art, accessories, panoramic display of the lifestyle design of linen products around the food, clothing, housing and travel; The building is a linen fabric data center, and the big data storage makes the use of the fabric clear.

Going to the ancient town of Zhenze not far away, Xinshen “Ma Ma” linen life experience store opens a window for visitors to learn about linen life. Small bridges, elegant green plants, healthy and comfortable linen clothing, heritage and innovation, culture and fashion blend here.

Growth of the space

Founded in 2014, Xinshen Impressions is a platform that encourages employees within the company to innovate and start businesses and foster entrepreneurs from outside designers. From the first few employees who have dared to innovate and start a new business, they have grown to a team of nearly 100 people including internal employees, university talents and social entrepreneurs. “Ma Ke” and “Tianfeng” have become well-known brands of linen end products.

Relying on its own advantages as a linen fabric enterprise, Xinshen Group has expanded from spinning and weaving to designers' independent research and development of fabrics, and then to the design of the customer terminal to form a whole industrial chain, and to provide fabric resources, processing workshops and laboratories for the makers. Design coaching, supply chain management and other one-stop resources. Organizing Maker to participate in the Shanghai Fabric Exhibition twice a year, home textiles, clothing, fabrics and other rich lifestyle products are the fruits of the makers. Since 2015, Shanghai International Fashion Week, through the release of large fashion shows, predicts the trend of linen in the next quarter.

Comply with consumer upgrades and become an entrepreneur incubator

Modern consumers are not only satisfied with the purchase of a single product, but also the desire to build more and more people according to their own attitudes and overall lifestyle. Xinshen linen surrounds the lifestyle, making four-piece beddings close to the skin, sofa seat covers, tablecloths and other home textile fabrics, making different styles of men's, women's, children's wear fabrics, as well as lampshades, pillows, fabrics, etc. Fabric. Xinshen created the spot customization model, the designer became an important bridge to obtain market feedback, and acted at the factory to guide fabric innovation, and applied to the makers to carry out end product design innovation.

Li Jianfeng said: "In the past, consumers paid more attention to 'what is sold in the market'; now consumers care more about 'what do I want'? The concept of consumption has changed from passive in the past to more active and experiential consumption. It is the starting point of Xinshen linen for spot design customization, and it is also the significance of our creation of 'Xin Shen Linen Dream+'."

The new application responded to the call of “mass entrepreneurship, innovation” and achieved complementary advantages through cross-border cooperation, making 1+1 far greater than 2. "We hope to become an incubator for more entrepreneurs." Li Jianfeng put forward the vision of creating a space for the creation of space. “In the past, only linen fabrics were used in the traditional economic era; now through the model innovation of 'main business + service industry', providing the overall solution from fabric to terminal, it is the high-end customized service economic route.”

At present, Xinshen is taking advantage of the Zhenze Silk Town to build Xinshen Linen Village, built a linen fabric library, and form a huge linen ecosystem with the Impression Space and Cultural Creative Experience Center. Not only provides the best development platform for entrepreneurs, Xinshen itself transforms from production to production services, and to the model of sharing economy, creating economy and experiencing economy. The new Shen linen fabric dream + all kinds of actions have made others, but also achieved themselves.

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