This week, primary and secondary school students in Beijing have returned to school, and parents have begun to worry about it. Is the child's learning equipment complete? Do you want to change the tableware? Should the eye protection be more comfortable? Can the study desk and chair at home match the child's physical growth? To this end, on the eve of the start of the school, there will always be a small increase in the performance of the student-related industry chain. So what impact does spring school have on the children's home market? For which categories bring performance boost? The Beijing Morning Post reporter visited the major home stores to find out.

Spring school "upgrade"

This week, the children returned to school one after another. On the eve of the opening season, Beijing Morning Post reporter visited several home stores in Beijing. The Spring Festival holiday has passed, and the brands have also opened their doors to welcome guests. When the “opening season” hits the “opening season” What kind of sparks are there? During the visit, the Beijing Morning Post reporter saw several parents who were consulting children's furniture. The purpose was to improve the home environment for the children at home. Ms. Cai, who came to consult the children's tables and chairs, said that her child was in the fifth grade of elementary school, and she went up to the house. The table and chairs that he had given him at home were a bit small, so I wanted to change it. suitable.

In a well-known children's home brand store, Xiao Li and his wife made a choice for choosing a suitable children's bed. The shopping guides kindly reminded them to set up such large household items for their children. Health and safety should be given priority. Avoid the harm of household pollution, and must make a good "advance amount", because now the child's long body speed is very fast, the elderly people have to consider the economical problems at home, and can leave some "rich" in the size of the bed.

The “opening season” belonging to the home store is still coming

The person in charge of the Furniture Zone of the North Fourth Ring Store told the Beijing Morning Post that the performance of the home market was relatively flat after the year, and the reporters of the Beijing Morning News did not see a particularly “hot” start-up season. Wang Lei, who has been engaged in the sales of children's home brands for six years, told the Beijing Morning Post that this is a normal situation, because the purchase of furniture is often linked to the decoration. Due to the influence of the Spring Festival holiday, many families have been stagnant and the decoration workers have not come. Qi, so large-scale procurement should have a certain delay, and now come to the store to buy children's home, mainly "altitude" and replacement, the demand is also varied.

Insiders analyzed: The school season after the winter vacation will not bring obvious driving to the home market, mainly because during the winter vacation, November, December, and January can be called the off-season of the home market, although the children are on holiday, but At the end of the year, when the parents were the busiest, the market sales performance was slightly dull. With the arrival of the opening season and the gradual recovery of the home market, the “opening season” belonging to the home store is still behind.

Light home products are concerned about before the start of the school season

Different from furniture, home improvement and other "heavyweight" home purchases, in the beginning of the school season, such as eye protection, small fans, children's tables and chairs and other household items have been popular with parents. After the 80s, Ms. Liu bought a valuable child eye-protection lamp in a foreign household goods store. She said that the situation of picking up the lights at night is still fresh in the memory. At that time, it was because the family conditions were not good. We all want to give him the best learning environment, but you can rest assured.

The Beijing Morning Post reporter found that parents who stayed at these professional light home products stores attached great importance to the experience of the products. Since children are exposed to such household items every day, they look at certificates, touch materials, smell, and test safety. It has become a "parent evaluation group" based on 70, 80, and 90. It is more than a day to do things. A parent's words are very representative: health, safety, and the child's childhood is ours. The second childhood. Du Wei, manager of HOLA's special and music purchasing manager, said that from February 9th to the present, parents “take” children and parents “generation” children's shopping phenomenon is more than usual. Learning growth tables and chairs, single mattress quilts for student residences, etc., have a certain degree of growth than usual. Child-related items such as eye-protection table lamps, children's storage items, and children's tableware are also preferred by parents and children, and have different levels of sales promotion. (Reporter Zhang Xiaoli Zhang Dan)

Service tips

From February 9th to March 22nd, HOLA Special and Music launched a special season for the “Children’s. Preparations”. For example, Alice color multi-function movable bookshelf, portable stainless steel cartoon thermos mug, SINOMAX Hello kitty memory cotton children's pillows available in student residences, etc., all directly present affordable prices to consumers at low discounts. In addition to the preferential price, there will be beautiful and practical gift gifts, such as Yasuo's study table and chair sets.

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