Recently, the author learned about the sales of the outdoor furniture market with several merchants in Hangzhou. According to the merchants, at present, there are some outdoor furniture purchasers in the area. With the increase in the requirements of this part of the residence, how to design the living space will also be suitable for some outdoor furniture. Nowadays, people's material living conditions are constantly improving, and the concept of consumption has also changed from traditional indoor home to outdoor leisure home, becoming a new fashion in the home industry. In the vast outdoor space, people's spirit and physique have been double-winned, and this concept has been growing.

See the development of domestic outdoor furniture business

Outdoor furniture is an emerging industry in China, the acceleration of urbanization and the transformation of various large-scale construction projects into landscape and function. Various public leisure places and major high-end residential areas and villas with sightseeing, leisure and entertainment as the main body. The group projects have started, which determines the main body of the current outdoor furniture needs, and also drives some indoor furniture manufacturers to increase the number of outdoor furniture projects. As far as the current development status of many outdoor furniture enterprises is concerned, there is a general situation of small enterprises. SMEs occupying the market main body still have some difficulties in expanding their scale: the brand influence is weak and unknown; there is less cooperation between peers, resources are not properly integrated and utilized, and the group is not strong in cooperation. This part is The characteristics of the business. Coupled with the financial instability in the international market, exports have decreased, and some companies have increased their own pressures, accelerating the pace of outdoor furniture companies' transformation into the domestic market. The domestic sales of outdoor furniture in this part of the business has increased the market share, so the enterprises of outdoor furniture have become an increasing trend, and at the same time, the competitiveness of enterprises in this industry has also increased.

Environmentally friendly low carbon into the needs of current customers

At present, the promotion of leisure concept by customers has enriched the style of outdoor furniture. The familiar vine furniture, tough outline metal furniture, summer cool stone tabletop furniture, and parasols and sunshades are all familiar. Canopy, pergola, etc. Outdoor furniture, as a casual home, is loved by many consumers. At the same time, the author was informed that from the shape of outdoor furniture made of teak and rattan, the streamlined, arc-shaped, leaves, boats and flowers are all styles that consumers like in outdoor furniture.

Of course, outdoor furniture is also large in size, there is not enough space to place it, whether it adapts to the seasonal changes of the domestic environment, rainy and windy, whether it can withstand the wind and sun and other issues have brought confusion to some consumers. The main concern of customers is the quality, shelf life, and after-sales of the products, which is nothing but a question about the quality of the products. In order to eliminate the doubts of consumers, the company has added some environmentally-friendly materials to the original high-standard, high-quality outdoor furniture production process, integrating the concept of environmental protection and low-carbon products, so that customers can rest assured and reassure the company. Therefore, environmentally friendly low carbon has also become a requirement for current customers to choose products.

Brand influence on business

When it comes to consumers who care about the brands they choose, most merchants think that the emerging industry of outdoor furniture is relatively unfamiliar and unclear to consumers. But consumers still pay attention to brand, quality, environmental protection, but also reasonable prices.

Although the outdoor furniture and supplies industry is developing rapidly, domestic production companies have just entered the lean production stage of winning by quality at the low-price winning stage. Whether it is quality variety, design concept, marketing method or channel, it has certain international brands. gap. Blind production will cause the brand to have a negative impact on the company in the future, so that the development of quality is not feasible. Brands can reassure consumers, and the publicity effect is good. It will also increase brand awareness in the shortest time, let consumers know, or increase the influence of the brand's region. It is also what enterprises need.

In addition, consumer awareness of outdoor furniture brands is relatively unfamiliar, consumers are difficult to decisive consumption, which makes only a part of the market shrink again. This will also have an impact on the overall development of the industry. Therefore, the most important thing for outdoor furniture enterprises in the development of the domestic market is to create their own brands, take the lead in brand awareness, and take the long-term pace in the industry trend. This is also doomed to the enterprise is to take the brand road, you can not be self-sufficient in the competition, adhere to the road of prepared brands is a trend of enterprises.

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