This year, the Guangzhou Construction Expo, which is known as the “Asian Building Materials First Exhibition”, will hold the banner of “Innovation and Environmental Protection” on July 8-11 at the China Import and Export Fair Complex in Guangzhou. As an annual event for the building decoration industry, although the Expo has not officially kicked off, it has attracted much attention. According to statistics, this exhibition attracted more than 2,000 well-known brands of building materials to participate, merchants gathered, and long-awaited. Among them, the whole wood home with environmental protection and natural characteristics has become the biggest highlight of the exhibition because it coincides with the theme of the current Expo.

Wanshida Wood Industry Co., Ltd., which focuses on logs for 21 years, will also hold a new product launch conference for the “Shengshi Manor” whole wood home on the same day. In recent years, with the natural original beauty and low-key luxury style, the whole wood home has been increasingly sought after by quality people. Liang Zequan, chairman of Wanshida, said that “the whole wood home is the big trend of the industry”, so under this trend, Wanshida launched another brand of the company in 2012 – “Shengshi Manor” whole wood home. This time, Liang Zequan hopes to convey the concept of environmental protection of logs through a new product launch.

The biggest highlight of the whole wood home environmental protection, natural construction blog

?? Create a "luxury" brand to adhere to 100% log material

Liang Zequan said that the Holy World Manor originated from Wanshida and was better than Wanshida. Regarding the relationship between the two, I have to start with his entrepreneurial story. In 1993, Liang Zequan used less than 500,000 yuan of funds to open his own entrepreneurial road and founded Shunda Woodware Factory. The original products were mainly decorated with wood and wood. After entering the wooden door field in 1998, the Wanshida wooden door brand was launched in 2003, and the Shunda Wood Factory was renamed Wanshida Wood Co., Ltd. to open production and manufacture. The professional road of the original wooden door.

?? Since ancient times, good wood, gentleman is good. The original wooden doors that reveal the natural qualities and original beauty have always been sought after by those who pursue quality life. Liang Zequan believes that the reason why the original wooden door is enduring is its natural, healthy and chemical-free characteristics, which fits well with the demands of modern urbanites for healthy homes. At the moment when health and environmental protection have become the main theme of the society, Wanshida first proposed the concept of “100% pure original wooden door”. In this regard, Liang Zequan said, “The amount of adhesive used in the original wooden door is nearly 50% lower than that of the solid wood door. Therefore, the formaldehyde emission of the raw wood door is much lower than that of the solid wood door, which is more healthy and environmentally friendly for consumers.”

Wanshida original wood door series

To build a 'luxury' brand, insisting on the supremacy of products is the only way. Over the years, Wanshida has introduced advanced production equipment from Europe, Taiwan and other places, using imported precious wood species as materials, citing the world's advanced medium and low temperature dehumidification drying and spray conditioning treatment technology, and constantly developing environmentally friendly wooden doors.

From Wanshi to Shengshi Manor to force the whole wood home

After 11 years of brand promotion, Wanshida has more than 200 specialty stores in the country. In the hearts of consumers and distributors, Wanshida has formed a position. On this basis, Liang Zequan launched another brand of the company, Shengshi Manor, and upgraded its position to focus on the customized production of whole wood homes.

“Wanshida uses logs as materials and is destined to take the high-end to high-end route.” But in the view of Liang Zequan, the positioning of Wanshida is not high, because it is necessary to balance the brand and sales at the same time. High end. In addition to the concept of “100% pure logs”, Shengshi Manor combines the whole house custom furniture. Different from the standardized production, the customized things are more stylized and personalized, and more in line with the pursuit of high-end people.

Holy World Manor Wood Series

In recent years, many companies have been competing with the “whole wood” trend and the competition is fierce. Liang Zequan feels that everyone on this road is groping and advancing, that is, whoever runs fast and does not fall. “The whole wood home is an industry that is on the rise. The opportunity is in this 5-10 years. People’s desire for personalization and the demand for customized homes will be higher and higher.” Therefore, Liang Zequan firmly believes that The whole wood home is in line with the needs of the market, and will eventually win with the quality leader and the service.

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