However, the drawbacks of the old distribution model make the interests of the manufacturers not fully amplified by the seller. The relationship between producers and sellers stays in a simple trading relationship, and the two sides lack strategic and high-level cooperation and interaction. As a result, the resources of both parties are not connected and the market common brand goal cannot be achieved. The significance of channel change is to change the relationship between “simple profit relationship” and “strategic partnership”. For a long time, stationery manufacturers rely on stationery dealers and wholesalers to sell products. However, the low profitability of stationery dealers (retailers) and the weak brand awareness lead to better, and it proves that traditional dealers can never take up the establishment. The brand of manufacturers is the responsibility, because their philosophy is to sell the best-selling products, but not to sell them, so they can not give manufacturers a full range of product promotion and brand display, and manufacturers in order to highlight their brand characteristics. In the end, to achieve high profit growth, it is necessary to promote a full range of products, rather than a single product. Therefore, this contradiction cannot be solved in a short time.

For the current mainstream categories of office supplies distribution channels, such as stationery stores, supermarkets, dealers and large stationery chains, it seems that they are difficult to undertake this responsibility, in contrast to the stationery wholesale market: it is obvious that the traditional wholesale market also has a good environment, Management is not enough, and propaganda is weak. These methods that are not suitable for the competitive landscape and corporate growth rules will eventually face innovation. But so far, there is no obvious phenomenon telling us that the stationery wholesale market is in recession. On the contrary, many stationery manufacturers have grown stronger from the batch. In fact, we can see that the stationery wholesale market is being wholesaled from large stationery. The market has gradually evolved into a large-scale office stationery retail store with Chinese characteristics. The scattered tenants in it have gradually become self-operated flagship display stores for various office supplies manufacturers, and will eventually develop into a direct competition between manufacturers.

Stationery manufacturers want to smoothly build and promote the brand, and still have to grasp the development of the stationery wholesale market. In the future brand building, it should be promoted in the channel.

AD: [Office Solution Center] OfficeMate Office Partner Mall

Floating Shelf

The floating Shelves is one of the main products we produce in our factory, with a variety of different designs and solid structures, you will love our products, all our products are designed in-house.

Decorating your hall way with floating shelf, you never need to worry about the space for keeping your books, housewares, etc..

Our Storage Furniture is Assemble easily. Made of high-quality material with exquisite workmanship, natural, environmental-friendly, safe, sturdy and durable to use. We have wide selections storage furniture to help you get good choice .

We can use them as a bookshelf or a storage furniture in the living room. We can also use them as a showing furniture .You can put some books or artworks on them.

The storage furniture doesn't take up too much room,but it can help us put the things in order.

Floating Shelf,Wall Shelves,Wall Mounted Shelves,Floating Bookshelves

Baklam , https://www.baklamfurniture.com