At this stage, the global wearable market is experiencing the bottleneck of development, but the future development is still worth the wait. According to GfK's 2016 survey of 16 European countries, 33% of respondents use online or mobile devices, smart bracelets, smart accessories, smart watches and other products to monitor or manage their health.

In 2017, the retail volume of China's smart watch bracelet market is estimated to reach 35 million units

Specific to the Chinese market, according to GfK monitoring data show that in 2016 China's smart watch bracelet market changes stabilized, the Chinese watch bracelet market is expected to continue to grow in 2017, the retail volume of up to 35 million units. Second, the smart bracelet features similar, simple shape, without other new elements of science and technology to join, it is difficult to have a big space for development.

Therefore, many manufacturers began to invest in the smart watch market, which will also lead to the growth of the Chinese watch bracelet market in 2017 will mainly be concentrated in the smart watch market, the bracelet market only a slight increase.

China's smart bracelet retail sales rose steadily

According to the GfK monitoring data, the retail sales of smart watches and wristbands in China increased by 40% and 25% respectively in 2016. Among them, the market of smartwatches and wristbands in China has been on a steady growth since the latter part of 2016, The Chinese New Year season has not caused too much impact. In the first quarter of 2017 Compared with the same period of 2016, the overall retail sales in China's wearable market increased by 1.4 million units, a growth rate of 29%, of which the smart watch market was steadily growing and the retail sales of the wristband market declined slightly. Watch market growth mainly from children's watches, an increase of 1 million units over the same period.

There are differences between the various sales channels

The average smart phone market in China is much higher than other categories. Chinese consumers are more likely to buy offline products at higher prices. Therefore, the proportion of offline retail sales of smart watches in China is much higher than online sales. Bracelet products because of their low average price, product features a single Chinese consumers are more inclined to buy online.

For the Chinese smart bracelet market, online retailing accounted for as much as 92% of retail sales and only 8% of offline sales, mainly due to the inability of Chinese consumers to determine which channel to buy after the purchase decision, lacking a fixed The channel to buy thinking. However, the online sales platform contains information about the different products of major brands, making it easier for them to gain insight into the product and to purchase it directly after comparison.

Different distribution of price channels vary

The online channel's price segment concentrated below 200 yuan, the other hand, the price segment is gradually concentrated in the higher range (500-1000 yuan). At the same time, higher product quality manufacturers prefer layout in the price of more than 2000 yuan segment, the price segment of the market share of retail sales accounted for about 25%, 1000-2000 yuan line segment price share of 5% -10% .

There will be more cross-border cooperation products in the future

The appearance of smart watches should be more stylish and sporty has become the industry consensus, many technology companies and sports brands have long been cross-border cooperation.

For example, Nike and Apple co-launched in 2016 the smart watch (Apple Watch Nike Plus), the introduction of this cross-border products, on the one hand to solve the application developed by Nike (NIKE +) hard to find its powerful features matching hardware Dilemma, but also make Apple's smart watches (iWatch) more professional in the field of sports, to achieve product differentiation.

Cross-border cooperation in the introduction of the product has also been expanded in functionality, such as exercise monitoring and health management. At the same time, some consumers expressed the hope that smart wearable products can be used independently of mobile phones, reducing the burden on mobile phones.

In addition, the addition of more features will sacrifice more battery power. The current life of most smart watches normal use only one day. If the problem of life has been unable to effectively solve the wearable market will maintain the current trend of steady growth, but it is difficult to have a revolutionary subversion.