At present, the eyes of the publishing industry are focused on the grouping and intensification of publishing industry-building large ships. Grouping is conducive to enhancing the publishing power, and intensive is the need to improve the level of publishing and efficiency. "Building a big ship" is bound to have certain conditions, either to take the road of alliances and mergers, or to take the road of self-expansion of connotational development. However, for some small professional publishing houses that do not yet have the conditions to build a ship, how can they be invincible in the fiercely competitive publishing world and seek survival and development in the gap between the “big ships�
Most of the small professional publishing houses have a relatively narrow scope of publishing. Under severe circumstances, they must create new paths based on their own characteristics and advantages, and strive to build the publishing house into a distinctive, individualized, small, lively and skillful speedboat.
First of all, small professional publishing companies should start from their own "professional" advantages, seek development space, and strive to find advantages in terms of professionalism, personality, and characteristics. In the subject area of ​​this major, we publish books with the most cutting-edge, authoritative, oriented, and practical features. We will change the advantages of disciplines into publishing advantages, transform the characteristics of disciplines into publishing characteristics, determine our position, and achieve our goals. The publication value creates a distinct operating characteristics and brand benefits.
Taking the public security university press, a small professional university press, as an example. Over the years, it has been based on the academic background of Public Security University, the highest institution of public security institutions in the country, and has been relying on the public security and combat departments to form a serialized, all-directional, multi-level public security textbook, monograph, and work closely related to public security work. Legal books are the mainstay of "public security teaching materials bases", thus forming their distinctive public security and legal brand characteristics.
Second, we must increase the intensity of reforms and constantly open up innovation. Publishers must establish various innovation systems to promote the transformation and development of business models. While striving to fully grasp academic and professional trends, they must focus on one or more areas to make them meet the requirements of a market economy, manage science, and operate efficiently. A professional publishing "speed boat" full of vigor, energy and intelligence. Regardless of "big boat" or "speed boat", as long as the development is the absolute principle.
Professionalism is the main business, and only by grasping the "main business" can we make our professional characteristics increasingly clear, and the advantages are solid and outstanding. Therefore, we must focus on the following two tasks:
1. Based on professionalism, running a good "main business", doing something for nothing.
Small professional publishing companies should proceed from the professional settings under their jurisdiction, deepen their potential, and work hard on the optimization of topics, and make a fuss about the publication of "fighting products" in the "fewer but more refined." To make a difference, something must be done. It is necessary to closely focus on its own professionalism and characteristics, and in the course of continuous accumulation and gradual improvement, we must create strong products, that is, “high-quality products†and form the characteristics of our own publishing houses.
2. Grasping key points, finding bright spots, creating quality brands, and finding new economic growth points.
Small professional publishing houses should make full use of their own disciplines and professional advantages as the cornerstone of their survival and development. The development goals must be clear, the emphasis should be outstanding, and the topics should be targeted. We must not blindly follow other professions and copy them from the profession. However, we must not blindly follow the rules and must strive to find the bright spots to make ourselves stand out in the sea of ​​markets.
In this respect, the Public Security University Press has some successes: It has used the advantages and brand characteristics of public security and legal books published over the years, and in January 2001, in the midst of fierce competition, a comprehensive selection of topics was planned. With a good reputation, we obtained the “Today's Statement†series of books authorized by the CCTV “Today's Statement†and received high attention and praise from the media and readers. This not only made the “Today's Statement†series hit, but also served as a public security university press. To achieve significant economic and social benefits.
For small professional publishers, advantages, characteristics, and personality are intangible resources. Their formation is a sign of the maturity of the publishing house. As long as they make full use of these resources, small clubs can do big things.
Small professional publishing company's "speed boat" strategy
December 27 04:07:54, 2023
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