In the field of product circulation, packaging is generally divided into two categories: transportation (large) packaging and sales (small) packaging.
Sales packaging is the mainstream of packaging
China's packaging industry is mainly developed after the reform and opening up. Its experience is:
1. Focus on transport packaging and carry out large-scale inspections to reverse the huge losses caused by poor packaging and serious damage;
2. Take efforts to improve the packaging of export commodities to change the "first-rate products, second-rate packaging, and third-rate prices."
3. With the development of the market economy, we have gradually realized the promotion and value-added effects of packaging, and improved the packaging of goods to some extent, but we have not yet established the mainstream concept of sales packaging.
Sales packaging is a comprehensive embodiment of various professional packaging materials and skills. It is accompanied by the sale of goods, together with the goods to reach the hands of consumers, is the end of the product supporting services, the appearance of the product gives a first impression, the use of silent salesman. To this end, the success of sales packaging, to a large extent related to the market share of products, and even affect the survival of enterprises.
Only by understanding that sales packaging is the mainstream of packaging, we will consciously start with the needs of sales packaging to plan and coordinate other packaging. Sales packaging will also continue to provide new design, new materials, new processes and new equipment and technology requirements to promote the development of the packaging industry.
Sales packaging trends
Adapting to market competition and satisfying multiple levels of consumer demand is not only sales and packaging, but also the responsibility of the entire packaging industry.
At present, we have entered the era of economic globalization and technological progress has provided conditions for the improvement and innovation of sales packaging. After China's accession to the WTO, it brought new challenges to sales and packaging.
To this end, we must promptly understand and apply new materials, new technologies, and new processes, and lose no time in launching new sales packages. Sales packaging tends to be standardized, serialized, and featured in the future; it tends to be versatile, lightweight, and green in terms of packaging materials, and requires multiple uses, composition, and automation in packaging machinery. In particular, we currently require that we take the path of sustainable development wildly, require attention to maintaining ecological balance, and pay attention to resource conservation and environmental protection. Therefore, in the process of optimizing and innovating sales packaging, we must seize the source of packaging design so that sales packaging can not only meet market and consumer demands, but also comply with environmental protection requirements.
In short, we emphasize that "sales packaging is the mainstream of packaging." Its purpose is: In the future development of the packaging industry, focusing on the development needs of sales packaging, and jointly promote the continuous improvement and innovation of sales packaging; Conscientiously do a good job packaging industry products Service, so as to achieve the purpose of driving the development of the entire packaging industry with sales packaging.
Sales Packaging - Development Mainstream
January 03 04:07:16, 2024
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