With the development of the market today, all marketing activities of enterprises should be based on the ultimate consumer. Packaging design is for the ultimate consumer, and this principle is adhered to in order to avoid the failure of packaging design, otherwise it cannot be successful. With the increasing abundance of commodities and fierce market competition, it is necessary to re-understand the packaging design.

Packaging design is not only an artistic creation but also a marketing campaign product. Designers should design packaging from the perspective of marketing, and must re-understand it; the beneficiary groups targeted by packaging design? What exactly is packaging design for? Packaging design is based on simplification and clarity, while exaggeration is highlighted by change. Both of them have in common the changes in the subject image. Exaggeration not only has some trade-offs, but it has also been emphasized that, although the subject image is unreasonable, it is plausible. Expressions are romantic and interesting. The exaggeration of the packaging screen is generally attention to the characteristics of being cute, lively and interesting, and it is not appropriate to use vilification.

So how do we scientifically and economically complete the product packaging design, structure and decoration design. First of all, packaging design. Packaging design, also known as body design, mostly refers to the shape of the packaging container. It uses aesthetic principles, through the changes in form, color and other factors, will have a packaging function and appearance of the packaging container shape, in a visual form. The packaging container must be able to reliably protect the product, must have a good appearance, and must also be economically appropriate. Followed by the packaging structure design, packaging structure design from the protection of the packaging, convenience, reusability and other basic functions and production conditions, based on the scientific principles of the packaging of the external and internal structure of specific considerations derived design. A good structural design should be based on the effective protection of commodities as the primary function; secondly, it should consider the convenience of using, carrying, displaying, and shipping; and it should also consider the ability to reuse and display the contents. Finally, the packaging and decoration design, packaging and decoration design is based on patterns, text, color, relief and other art forms, highlighting the characteristics of the product and image, and strive to shape sophisticated, novel patterns, bright colors, clear text, decoration and beautification products to promote products promotion of. Packaging and decoration is a comprehensive science. It is not only a practical art, but also an engineering technology. It is an organic combination of arts and crafts and engineering technology, and considers marketing, consumer economics, consumer psychology and other disciplines.

Whether or not a product can be sold out depends on whether there is a good packaging, whether there is an excellent packaging design, and whether it can organically unite the packaging design, structural design, and decoration design. Only in this way can we fully play the role of packaging design. This will increase the product's price/performance ratio and sell better. Packaging design involves not only the two major academic fields of technology and art, but also involves many other related disciplines in their respective fields. Therefore, to complete a good product packaging requires certain professional knowledge and design.