With the formal implementation of the second child policy, China has officially entered the second child era. We will usher in a new baby boom. In order to provide a comprehensive and good education for their children as early as possible, young parents are eager for early education. The early education industry will usher in the peak of gold development in the next ten to twenty years and become a hot investment project. So how do you choose among many investment projects?

Selected industry: How to judge whether an industry is a sunrise industry or a sunset industry?

1. The development of an industry is inseparable from the background of the times and is inseparable from the support of national policies. The industries that the state guides to support and have development prospects are the sunrise industry. With the opening of the national second-child policy, a new round of school-age children will soon be attacked, and the new generation of parents have a very strong willingness to consume for the next generation. Early education is the sunrise industry.

2. Selecting the location: The core of market positioning is to identify and target the target consumer. If the positioning is blurred, the beard's eyebrows are caught, which will inevitably lead to the loss of one. Enterprises facing low-end and low-end customers often adopt a profit model that is low-cost and small profits but quick turnover. Because the low-end customers are sensitive to price, the price is the killing skill; while the middle and high-end customers pay more attention to quality, but they are not sensitive to price. Therefore, different market positions have different modes of operation.

3. Choosing a brand: Competition will inevitably lead to mixed and mixed markets. Under the current quality-oriented consumption concept, we choose a brand with great development potential and sufficient support. The resources are strong and stable, the quality is reliable and the operation pressure is reduced. It is the first choice for small-scale boutique projects. A successful franchise brand must have a mature and perfect marketing model. A well-established headquarters with complete operational regulations and standard operating manuals. The headquarters conducts brand control on a macro level, and regularly conducts business guidance for the store; the franchisee strictly implements the headquarters plan and requirements, and implements the implementation of the various projects. Philharmonic enjoys international early education, has nearly 100 professional early education centers, a team of more than 1,000 instructors and a number of award-winning courses. A sound and effective curriculum system, advanced and scientific management model and strong brand appeal have made Philharmonic a leading brand in China's early education industry. The scientific early education system combining Aile's independent research and development and overseas introduction combines six series of courses of fitness, music, art, English, kitchen cooking and water education to comprehensively develop the potential of the baby of 0-6 years old.

Philharmonic enjoys a systematic professional training system, an automated OA office platform, a powerful CRM customer management system, a central website, a mobile website, and a WeChat public platform. The Trinity Mobile Internet Information Spreading Tool makes every operator easy, Convenient and efficient scientific management center. Aile has an advanced and complete corporate culture and training system. It also provides standard site selection research manual, SI environmental decoration manual, VI visual identification manual, CRM customer management manual, PC mobile phone WeChat network application manual, market development manual, course consultation. Manuals, teaching management manuals, central service manuals, and hygienic cleaning manuals. And through the timely communication tools to provide convenient support 24 hours, to ensure that operators get the most complete support services.

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