3. The morality of commodity packaging contains the moral content of commodity packaging, which means that the packaging of a product must be based on social morality, and it should not engage in deceptive "deficiency" packages. The observance of social morality in commodity packaging refers to the observance of the public-behavioural code of conduct. Judgment of social commodity packaging behaviors should be based on concepts such as good and evil, honor and disgrace, right and wrong, and true and false. As a socialist social morality has an altruistic nature, "do not want to do to others, do not apply to others." Therefore, can not use pseudo-packages, false trademarks, to deceive others, not to lose sight of justice. Do not undermine the "necessity" package of self-interest under the influence of the partial profit-seeking tendency of the market economy.
In the course of the operation of the socialist market economy, the economic entities involved in market activities must of course speak about profits and gain profits, but the overall purpose of profit is to meet the growing material and cultural life needs of the entire society. If commodity packaging adopts a deceptive form, it completely violates the fundamental purpose of socialist production, thus violating the basic economic laws of socialism and violating the fundamental goals and the fundamental tasks to be fulfilled in building socialist spiritual civilization.
4. The legal system of commodity packaging implies the legal system of commodity packaging. It means that the commodity packaging should know the law, abide by the law, conform to the norms and requirements of legalization, and not engage in illegal packaging.
The market economy is a legal economy. In the case of market-oriented commodity packaging, if it violates the relevant policies and decrees of the country, it must not only be criticized in terms of morality, but it must also be sanctioned by national laws. What is particularly worth pointing out is that in recent years, although the country has repeatedly strengthened its counterfeiting efforts, it has never been able to eliminate the occurrence of counterfeit and shoddy products, and where “false†comes from, illegal deceptive packaging cannot be an important cause. A brand-name product came out, and some people did not earnestly learn the good qualities of brand names and improve the quality of their products. On the contrary, it is based on brand names, including the same or similar exteriors, making it difficult for consumers to distinguish between true and false. As a result, China's brand-name products, most have to engage in counterfeit signs. The use of packaging to sell fake goods not only harms the interests of consumers, but also distorts the original intention of introducing and publicizing the goods in an objective manner. It is also contrary to the construction of socialist spiritual civilization. Therefore, in the case of commodity packaging under the conditions of a socialist market economy, it is necessary to establish and improve relevant laws and regulations and to follow them, and to strengthen management in accordance with the law, to insist on sanctions against illegal packaging activities that endanger society, and to comprehensively use education and law. Measures such as administration, public opinion, etc., regulate various economic entities to develop good habits of commodity packaging behavior, restrict and stop uncivilized behaviors, and form a social atmosphere that upholds evils and punishes evils.
5. The art of commodity packaging contains commodity packaging is to pay attention to art, and the artistic nature is the specific content of the packaging culture of goods. Although the main function of a product packaging and decoration is that it conveys feelings, it lacks artistic packaging and will not be welcomed by people. The first impression of a product package (including its shape, decoration) is very important. The decision of a customer to purchase a product often depends on whether the package can impress people, the delicate shapes, the beautiful patterns, the beautiful colors, and the beautiful textual description can often make people feel that the inner product has superior quality; The simple packaging makes people feel that the product is old, cheap, low-quality goods. The artistic nature of packaged goods is precisely to effectively represent the quality and characteristics of the internal products.
The artistry of packaged goods reflects the intrinsic quality of products, and at the same time, it also seeks to reflect and reflect the visual appeals of people seeking newness and beauty. It is unique, unique, and unique to gain market competitiveness.
The artistry of packaged goods belongs to the category of aesthetics. It has aesthetic features that are social consciousness. In the creation of pure art, the author can focus on the pursuit of subjective beauty. In the packaging art of goods, the designer must not only lay down personal style marks in the work, but also consider more objectively suitable for the consumption masses. Aesthetic requirements, this artistic aesthetic requirements have their own objective laws. That is to adapt to the aesthetics of the region (Psychology called the aesthetic field) law; to adapt to the aesthetic time (psychological called aesthetic flow) law; to adapt to different consumer objects aesthetic requirements (personal temperament) law.
Because consumers have different genders, ages, cultures, occupations, different regions, countries, and different consumer fashions, people will inevitably have different aesthetic and aesthetic changes. It is as if the art form of the packaging of goods that the elderly needs will never cause children’s interest. In this way, China is regarded as a “yellow†color of prosperity. Pakistan and Syria are listed as taboos. Furthermore, the aesthetic standards of a stage may be completely different in the next stage. Before the reform and opening up of China, people wear them. It is a blue-blue, and now people like to wear colorful costumes; also, the tedious decoration in the past design is now replaced by a simple and neat style. In short, in today’s era, people are feeling that everything in the world is changing rapidly. People not only pursue simple beauty, but also pursue gorgeous beauty. They not only demand modern beauty, but also do not give up classical beauty. They also have the beauty of materials for the packaging of goods, new processes, and the precision of processing of new technologies. The emergence and development of various new packaging materials have provided better physical means for the packaging containers and the art of packaging and decoration. In addition to paper, wood, glass, metal materials, plastics, and various composite materials, they not only have a good packaging function, but also have a transparent, translucent, glossy or dull and a variety of texture changes caused by dazzling The elegant and luxurious aesthetic effect and the technologicalization of commodity packaging must make full use of modern science and technology to integrate commodity packaging with artistic quality.
Today, China has joined the World Trade Organization. The world market after China’s accession to the WTO not only presents opportunities for us to export goods, but also makes us face the challenges of winning the market. Of course, the low price of goods is the basis of competition, but the packaging culture can not be underestimated. We must build on our long-standing, deep-rooted packaging cultural heritage and strive to learn from and absorb foreign packaging culture, and pay close attention to the realization of the integration of a larger-scale modern packaging culture in order to allow our packaging culture to the world. Market as a competitive platform to better play its economic use!
On the Implication of Packaging Culture (2)
December 23 13:10:13, 2023
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