North American print market outlook
Ningbo DSS Intelligent Technology Co., Ltd , https://www.dssking.com
December 24 09:07:31, 2023
General commercial printing and rapid printing General commercial printing and printing are among the largest manufacturing industries in the United States. It has a maximum of 35,000 companies and employs more than 600,000 people. Small and medium-sized enterprises account for a large proportion of the industry, with companies with less than 20 people reaching 80% of the total, and mainly for the local market, while large enterprises (about 250 companies, with an average of more than 250 employees per company) It has service capabilities for the international market and customers. The development of general commercial printing and rapid printing in the next six years is generally optimistic. It is estimated that in 2003, the growth rate of GDP will reach 4.7%, which will increase by 4.6% from 2004 to 2006. The economic development, the growth of small companies and home office companies are the main reasons for the increase in the demand for general commercial printing and quick printing in the next six years. The potential challenges they face are the decline in the cost of color copying/printing and inter-enterprise electronics. Business development. Important information: ◆ The biggest challenge facing commercial printing and fast printing is the change in the industrial structure and the change in product demand. ◆ Just like the chain operation of catering industry and hardware sales, chain operation and franchising will enter the traditional printing industry and change the original status of the printing industry. ◆ Economic development will provide a good space for the development of chain printing companies and some home-based printing companies. ◆ The development of direct imaging technology and digital printing technology has enabled large commercial printing companies to enter the short live market. ◆ The survival and development of the enterprise lies in the correct positioning of the market operation; the enterprise should identify the positioning of the enterprise according to its own conditions and advantages. ◆ The emergence of the Internet has created a situation in which the printing industry faces both challenges and opportunities. Here are some suggestions for small-scale commercial printing companies: The small-scale commercial printing companies mentioned here mainly refer to home-based workshops. The family-run printing companies will not be completely squeezed out in the market competition, but one thing to note is that : Successful home-plant printing companies should position the market in potential markets that large-scale chain printing companies cannot. ◆ Explore the right market. ◆ It should be noted that customer service has become an increasingly important part of business operations. ◆ Provide personalized services to important customers. ◆ Grab the extra or complicated printing business of the nearby chain printing companies. ◆ Take effective advertising forms and marketing activities to allow customers of chain printing companies to notice the existence of multiple choices. ◆ The ability to develop online services and prepress service capabilities should at least be able to deliver and process customer documents. Direct mail printing and newspaper inserts Direct mail printing and newspaper inserts will continue to develop positively and healthily in the next six years. Their annual output growth rate in 2003 is expected to be 4.8%, from 3.7% in 2004 to 2006. Direct mail printing and newspaper inserts provide an effective way for advertisers to promote their products. They can promote products to consumers to achieve the intended purpose of advertisers. This feature promotes direct mail printing and newspaper inserts in the next few years. The demand will continue to increase. In addition, many companies and shops use direct mailing and newspaper inserts as their main advertising means. Such companies will increase in the coming years. The challenges faced by direct mail printing and newspaper inserts come from the development of Internet technologies and new communication technologies. Important information: ◆ Direct mail printing will become an extension of digital graphic management. This is inconsistent with the digital graphics that are currently part of the printing process. It is important to understand this. ◆ In the next few years, direct mail printing will have great benefits, because the Internet will drive companies to focus on brand quality. ◆ By 2003, the participation of electronic media such as electronic direct mail and internet/television led the direct mail printing industry to face competition. The adoption of new technologies to print Internet URLs (Uniform Resource Locator) as direct mail with bar codes and watermarks will help increase the competitiveness of direct mail printing. ◆ Printing companies should determine their degree of personalization, customization, and other services. ◆ Establish a full range of services for a target market, so that companies can go a step further in both technical and theoretical knowledge. Through higher value-added services, companies have the opportunity to achieve higher benefits. About the point of view of printing direct mail products outside the printing plant The popularity of the Internet and the increasingly sophisticated printing of toners have reduced the traditional printing market, which means that the printing shop has lost some of its advertising products. Internet and voucher are two examples. Electronic vouchers eliminate the cost of printing and mailing. E-tickets can be downloaded to handheld computers and mobile phones, and as technology advances make this situation very common, paper coupons seem to have been replaced. However, electronic vouchers based on Internet technology lack the direct mail function. It cannot effectively stimulate consumers' desire to purchase. Therefore, electronic vouchers can only replace some traditional vouchers and will not pose a strong threat to direct mail printing, but it will Capture some of the advertising market for direct mail printing. Commodity voucher is a kind of flyer attached to the shopping list after you shop in the supermarket. For a customer who uses a credit card/concession card or a general credit card provided by a store, the store attaches vouchers for different products to the shopping list based on the customer's past purchases. Such vouchers provide a good way for manufacturers to advertise their products to potential users. In addition to the initial investment required to purchase a list printer, no postal and printing fees are required thereafter, and some of the direct mail charges can be replaced, making it suitable for use in large retail shopping malls. Catalog printing and directory printing Catalog printing and directory printing face different development prospects in the next 3 to 6 years. It is expected that the profit growth rate of catalog printing from 2000 to 2003 will be 5.3%, and that from 2004 to 2006 will be 5.4%. Directory printing will be affected more by electronic alternatives, and it is expected that the growth rate of profit from 2000 to 2003 will be only 2.8%; from 2004 to 2006, the growth rate will be 2.5%. The following aspects make directory printing and directory printing face challenges and opportunities. ◆ Although internet technology has provided new opportunities for the printing industry, the impact of the Internet on traditional directory printing and directory printing cannot be underestimated. It is estimated that by 2002, the amount of retail transactions on the Internet will reach 10% of the total retail sales in the United States. However, in 1998, the amount of retail transactions on the Internet was almost zero. Therefore, for a relatively long period of time, Internet technology, traditional printing and retail printing will all be applied to customer service in the retail industry. This period is also a painful time for traditional catalogue and directory printing companies. At the same time, the use of new technology to print Internet URLs as directories/directories with bar codes and watermarks will help in the development of directories and directory printing. ◆Printers should provide certain services to online retail companies. In the future, for the retail industry, where the market is becoming increasingly specialized, printing companies can provide various services to help retail companies obtain benefits from various customer information. ◆ On the other hand, printing companies can provide high-quality printing services for companies that provide value-added full-text management services and want to move from traditional retail to “online†retail. ◆ Increases in mailing, sales, and paper costs have forced catalog publishers to rethink the level of distribution and paper they are facing, and to encourage directory and directory printing to move toward high returns and diversification. It can be said that: Who can adapt to the short live market in the printing industry, who can use digital technology to provide personalized customer service, who can provide mail and thoughtful service, who will have the market competitiveness. Periodical magazines Printing periodical magazines has long been one of the most dynamic branch industries in the printing industry. In the coming years, the periodical magazine printing industry will continue to develop steadily. It is estimated that the annual output value growth rate from 2000 to 2003 will be 5.6%; from 2004 to 2006, the growth rate will be 5.0%, and the growth rate will be lower than the previous three years. The following aspects can stimulate the demand for periodicals and magazines: the magazines are more targeted, and the establishment of a special journal and magazine, and the continuous development of the advertising industry. In addition, journals and magazines will also be affected by many aspects: electronic publishing, online advertising, the government's rebound in control of newsstands, and mailing costs. The development of journals and magazines printing enterprises in the next few years should pay attention to the following requirements: ◆ Printing and sales capabilities at the same time ◆ Scientifically determine printing volume, provide personalized and customized services. ◆ Make journals and magazines printing an organic link in publishing. ◆ Increase opportunities for yourself by developing electronic graphic processing capabilities. The demand for business forms for printing business forms has been on a downward trend in recent years. It is expected that annual production will decline by 5.7% from 2000 to 2003 and the rate of decline will be 3.5% from 2004 to 2006. The gradual decline in the rate of decline indicates that the core products of the business form have not been replaced by electronic products. The change in the status of the business form printing industry indicates that some changes and adjustments must be made in the printing industry in the coming years. If other printing companies can gain some experience and methods from the changes in the business strategy of the business form printing companies in the past ten years, they should be able to benefit them in developing their own related markets. The emergence of printed electronic products has made it possible for some prints to have alternative ways of appearing, especially transactional documents and records, and their electronicity has grown rapidly. In recent years, the recognition of electronic signatures in the United States has led to this increasing degree of electronicity. Printing companies that produce those products should have a new orientation to their own business development, otherwise they will be eliminated by the market. In this environment, form printing companies should actively seek countermeasures in order to achieve development. These efforts should first be based on good cooperation with customers and on the needs of users. Form printing companies can adopt the following strategies: ◆ Actively develop in other directions to replace or supplement traditional forms; ◆ Try to open up markets and strengthen cooperation; ◆ Expand market sales capabilities and sales strategy. The company wants to pay more attention to the connotation and quality of products while gaining profits from products. Rethinking equipment needs and investments in new technologies such as network technology, e-commerce, etc., but this can only be part of a good plan. ◆Developed in the direction of specialization. Book Printing Due to population growth and economic development, the development of books and periodicals printing is optimistic during the next five years. However, due to the influence of the Internet, the growth rate of book printing in the next ten years will be lower than in the past decade. It is estimated that sales volume of books and periodicals will increase by 4.2% annually from 2000 to 2003, and the growth rate will be 4.8% from 2004 to 2006. Important information: ◆ Changes in the printing industry require that book printing companies become partners of publishers, not just purely. Printers. Although e-books are currently in an early stage of development, as technology matures and prices drop, its impact on traditional book printing will increase. ◆ Digitization shifts traditional book printing materials to repackaging or reuse. A successful printer should seize this opportunity. ◆ Digitization makes small volumes of books and magazines available to the public, thus enriching the types of books and periodicals. Similarly, a company that can provide on-demand printing will gain a lot of room for development. ◆ The traditional publishing industry and the book sales industry should discover new ways of selling books and periodicals and circulation so as to reduce the cost of inventory books and periodicals. Successful printers should communicate and communicate well with customers and reduce inventory costs. ◆ On-demand printing requires that printing companies move from a centralized printing center to a place closer to customers. Book printing companies should fully realize this trend and actively participate in it. ◆ The relevant data shows that since 2006, the enrollment of primary and secondary schools will begin to decline. As a result, the demand for related textbooks and readings may decrease. On the other hand, college enrollment is still high in the next decade. In short, no matter what, the electronicization of books and publications will have a great impact on the printing of books and periodicals in the future. ◆ Small and medium-sized printing companies can discover certain business opportunities in on-demand printing. The market share of packaging and trademark printing, packaging and trademark printing in the printing industry will remain large. Due to packaging and