Source: Ningxia Daily

On January 23, Ningxia Daily Newspaper Group and Shanghai Poster Group signed a strategic cooperation agreement in Shanghai. This move marks a positive step for Ningbao Group in the deep integration of the media and the expansion of the newspaper economy.

As an international metropolis, Shanghai has many valuable experiences and advanced practices worthy of studying in Ningxia in terms of economic construction and reform and opening up. Shanghai and Ningxia have always been deeply in love, and a large number of Shanghai elites have stayed away from home to support Ningxia. Sixty years ago, the newspaper group had more than a dozen journalists who came to the Ningxia Daily, and still have children working in Ningbao Group. Ningxia Daily Newspaper Group and Shangzheng Group as the “leaders” of the mainstream media of the two places have their own development advantages and industrial characteristics. After integrating the Liberation Daily Newspaper Group and the Wenhui Xinmin United Press Group, Shanghai Newspaper Group has developed more rapidly in newspaper business and media integration. It is in the front line of domestic newspaper industry development, in media integration and industrial development. In terms of many “reporting experiences”, it is worth learning from the national counterparts.

This year is the year when Ningbao Group promoted the reform of the media's deep integration strategy. Under the background of the great development of media integration, Ningbao Group is realizing the “resolving the butterfly” of the new party newspaper media group integration strategy. In order to highlight the responsibility of the mainstream media to serve the society and contribute to the society, the two sides actively explored the path of media cooperation and built bridges for strengthening cooperation between the two places in a deeper field. After the signing of the contract, the two sides will carry out multi-channel, multi-level and multi-industry pragmatic cooperation in the fields of cultural tourism, media integration, investment promotion, industrial projects and talent training, and explore new paths for cross-regional cooperation of mainstream media groups.

Editor in charge: Xia Jing

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