New product beverage bottle appearance is worth breaking

The appearance of the beverage bottle has gradually become unified and fixed under the definition of a well-known beverage company. More and more emerging beverage companies are moving closer to their intrinsic beverage bottles on the packaging. However, according to a new survey, the appearance of beverage bottles on the shelves will affect consumers' choices to a certain extent.

When consumers are fatigued by the appearance of the traditional beverage bottle, if they can bring new visual impact to the consumer's beverage bottle, it will set off consumers' desire to purchase. When this beverage really impresses consumers with product quality, it can gradually cultivate its own loyal customer base. Why, then, does a well-known beverage company not increase sales by changing the appearance of beverage bottles? The answer is exactly the opposite. The appearance of well-known drinks and beverage bottles has established a bridge in the hearts of consumers. Changing beverage bottles not only does not bring more customers, but it also has to reshape the brand's appearance. It is obviously not worth the candle.

For some new beverage companies, there is no need to imitate the inherent beverage bottle type, and bold innovation is very necessary and worth trying.

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