Italian furniture brands will return to the 2012 Cologne Furniture Fair
From January 16th to 22nd, 2012, the Italian-designed first-class fashion brand will be re-appeared at the imm cologne and fully showcase the Italian furniture and home culture. There are signs that the Italian design brand is re-focusing on the German market. The foreign trade data obtained by the Federal Statistical Office also provides evidence for this: in 2010, 14.5% of Italian furniture was exported to France, 10.4% to the UK, and 10.3%. To Germany, 9.3% are exported to Russia. Conversely, 21.9% of the furniture on the Italian market is imported from China and 13.6% is imported from Germany. These data show the importance of two furniture producing countries in the market of each other's countries. In addition, Germany is also the supplier of the most important outsourcing parts and machine tools for the Italian furniture industry. Germany is the most important sales market in Italy except France and the UK. Judging from the foreign trade statistics of the past 15 years, the significance of this huge market in Germany is obvious.
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By July of this year, 60 Italian exhibitors have confirmed their participation in the exhibition, including top brands B&B Italia, Cierre, Desalto, Driade, Living Divani and Kartell, which will be in the design exhibition called “pureâ€. Showcase your products and the latest originals. Kartell re-emerged at the imm cologne last year, and Claudio Luti, president of the company, said that Germany has always been one of Kartell's most important overseas markets. Participating in the exhibition and opening six flagship stores in the past few years, Germany is not only an important market for Kartell, but also an important gateway to Eastern European countries.
Since many Italian companies have already set up booths early, the 11th floor of the Cologne Furniture Fair has a three-story booth, including small corner booths, all of which have already been ordered. At the opening of the show, visitors will be able to see how Poliform, LaPalma, Marac, Riva, Sicis, Skitch, Tonon or Zeus Noto explain new trends in design. In 2012, Porro once again ranks among the top brands. Under the leadership of art director and designer legend Piero Lissoni, this furniture brand will showcase the works and systems of famous design masters and design companies. These masters and companies include: Christophe Pillet, Werner Aisslinger, Front Design, Jean-Marie Massaud, George • Giorgio Cazzaniga, Wolfgang Tholk and DecomaDesign.
It is reported that there have been various reasons for the downward trend in previous years: on the one hand, the German furniture market is polarized in price, and the cheap furniture from Asia, especially from China, has greater sales opportunities. On the other hand, many Italian furniture manufacturers have been working on the development of “emerging markets†for the past few years, ignoring the German market. The International Furniture Fair 2011 (Imm cologne 2011) witnessed the change of trend, and the registration of Cologne International Furniture Fair 2012 (Imm cologne 2012) further confirmed this change. The good performance of the German market last year is the key. Now, even top brands recognize that it is important to continue to exhibit and maintain close relationships with German sales agents in order to maintain and even expand their market share. The renewed attention of famous Italian fashion brands such as Kartell to Europe's largest furniture fair means that more and more Italian brand furniture will return to Cologne.