"Han Fei Zi" "External Storage" has such records: "The Chu people have sold beads in the Zheng, as the cabinet of Mulan, smoked with Gui pepper, decorated with Zhu Yu ..." and even Zheng people "buy 椟 椟 椟." This idiom was originally used to satirize some of the phenomenon of only focusing on forms and taking the book off. But empathy reflects the importance of packaging in the exchange of goods, and shows that during the Spring, Autumn and Warring States period in our country, there was already a decorative luxury package. According to historical records, in ancient China, merchants in ancient China, in order to avoid damage to the porcelain on the long transport road, wrapped in mud on the outer layer of the porcelain with the seeds of plants, the roots of the plants growing in the soil criss-cross the transport process. , it naturally forms a solid protection. This is an ancient and well-designed shockproof packaging design. The use of lotus leaves wrapped in meat and wine in hoists, as depicted in the classic Chinese literary classic The Water Margin, is typical of traditional Chinese folk packaging. In addition, bamboo can be said to be the most convenient packaging material for the Orientals, from bamboo leaves, bamboo knots to bamboo shoots and shells, all being used, and transformed by various means. The unique shape is unique, and it is very traditional.

From the Song Qing Zhang Shang Duan's "Riverside Map of the Qing Ming Dynasty," we can see the prosperity of the market at that time, and the gradual development of the commodity economy has also promoted the commercialization and mass production of packaging. Many tea food products and herbal medicine pastes are marked on the packaging paper with "100-year-old, genuine," "not really pricey, childless," and other packaging terms, it can be said that traditional packaging using advertising design has begun to emerge.

Graphics, text, and color are the three basic elements in the visual communication design of packaging. China's modern design concept has basically followed the modern design style and method that started with Bauhaus. With point and line as the basic elements, the design language and design style have become increasingly internationalized, and China’s modern design cannot reject the impact of the computer revolution. Designs that are similar to the convenience and stereotyped ones will also multiply as the computer grows. How to inherit traditional culture and reflect the uniqueness of modern design is worth considering.

China's traditional patterns are different from those of any country or region in the world. Starting from Chinese rock paintings and Chinese painted pottery, the Chinese ancestors demonstrated the ability to create patterns first, and later Chinese bronze ware patterns, ancient lacquerware patterns, and Qin and Han dynasties. Patterns, Han brick patterns, unique, amazing. In the Shang and Zhou dynasties, our ancestors created splendid bronze art and created the beauty of horizontal lines and vertical lines. The original lacquerware craftsmanship in Xia and Shang dynasties has a life-like elastic curve pattern. Mystery and hallucinations are only expressed by the Chinese who created the Chu culture. These precious Chinese traditional patterns and traditional techniques still show strong vitality in modern society. Another example is China's modern folk paper-cutting. This simple shape is vivid and perfect, and has great artistic value. For example, the image of “fish” contains the image expressions of jade and other auspicious languages. It has the symbol of blessings such as years and years. It embodies the unique culture and arts of the Chinese nation and also caters to the aesthetic taste and consumer psychology of the broad masses of the people. Therefore, traditional designs still have very important values ​​and meanings in modern design. This kind of cultural precipitation and accumulation for thousands of years has deep humanistic and folk customs.

Calligraphy art is a unique form of art in China. It has a history of thousands of years. It has undergone various stages of development: 篆, 隶, 楷, 、, and ,. It has graceful lines, fantastical features, and a sharp stroke. It is not comparable to foreign languages. In modern times, the printed fonts already have their own independent and complete font design family. However, the natural beauty and national cultural character of calligraphy are still inaccessible to modern design fonts. It is particularly worth mentioning that in the past 12 years or so, the Japanese packaging industry has used a great deal of Chinese calligraphy. On its packaging of modern products, it has been boldly applied and developed, and it has formed a distinctive Japanese design style. This has given us a deep impression. Tips. China, as the birthplace of calligraphy culture, has such a profound historical deposit, but it does not form a modern Chinese design style well. It cannot but be said that it is a pity.

In the Dunhuang frescoes that the world is eyeing for, the palatial typical colors, such as brown and pink, are rich in oriental religious characteristics. In addition, Chinese colored pottery, shadow puppets, lacquer paintings, folk paintings, etc. all reflect Chinese people's specific color and cultural atmosphere. The simple rustic flavor and strong local color are the characteristics of traditional Chinese colors. In traditional folk colors, whether paper-cut or New Year's color, it is always full of vitality and interest. In Chinese ink painting, it is just right to use black and white contrasts to create a unique contrast between light and shade. Modern designers should integrate Chinese traditional colors into modern design colors, so that modern colors are constantly enriched and full of personality.

Therefore, China has the oldest culture on the earth, the colorful pottery patterns, and the unpredictable calligraphic fonts. The diversity and richness of Chinese traditional culture itself provide designers with a variety of visual languages. Become an inexhaustible source of art in modern packaging design. Modern design should re-understand the natural simplicity and harmonious spirituality contained in China's 5,000-year-old traditional culture with a vision of aesthetics across the ages, and create a harmonious beauty of modern design and traditional packaging. The integration of modern design into traditional and ancient and modern uses is a means of reflecting China’s unique traditional cultural background and enriching the carriers of modern design.

Modernity comes from tradition and is the extension and continuation of tradition. A good modern Chinese designer should have a deeper understanding of Chinese painting, calligraphy, sculpture, and folk art, and use his own means of expression. , Integrate traditional features into modern new design concepts, create both national and international design works, and embody the profound traditional art of the Chinese people in modern design.