Product packaging has three major functions: protection, convenience and promotion. The anti-counterfeiting of packaging is based on the protection function of the packaging, and it is the supplement and improvement of the packaging protection function. Commodity packaging anti-counterfeiting is one of the important basis for identifying the authenticity of goods to prevent counterfeiting of goods in the process of circulation. With the gradual development of the market economy, the production and sales of counterfeit and shoddy goods have become increasingly rampant.
The anti-counterfeiting of commodities, especially those of famous and high-quality goods, has attracted more and more attention. Those entrepreneurs of packaging enterprises that have forward-looking consciousness need not spend too much labor, material resources and financial resources to develop anti-counterfeiting technologies in order to speed up the technological progress of enterprises. Stand firmly in the market competition. The combination and integration of anti-counterfeiting technology and packaging has opened up a vast market for the application of anti-counterfeiting technology and has also brought packaging products to a new level. However, it should also be noted that there are still some misunderstandings in the process of development and introduction of anti-counterfeiting technology by packaging companies and anti-counterfeiting enterprises, and there are mainly three aspects.
One of the misunderstandings is that many packaging companies, especially large and medium-sized packaging companies, have closed their doors to development and blindly used the technology and equipment and raw materials of the industry and the industry to engage in the development of anti-counterfeiting technology. Due to lack of research, some of them are already in the anti-counterfeiting industry. With mature technology, the packaging industry is starting from scratch.
The second misunderstanding is that some anti-counterfeiting companies spend a lot of money to buy equipment for the production of anti-counterfeit packaging production lines, but there are many such idle equipment in the packaging industry.
The third misunderstanding is that when packaging companies introduce anti-counterfeiting technologies, they have not conducted adequate investigations and research, and have not consulted relevant experts, that is, they have adopted some outdated anti-counterfeiting technology products that are sold cheaply or at home, and these misunderstandings have caused the results. Repeated investment, overburdened enterprises, increased product costs, and wasted social resources.
In the development and introduction of anti-counterfeiting technology
December 22 07:09:02, 2023
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