Any modern fashion enthusiast can confirm that whether it is good or bad, clothes can give people a first impression. This is also true for product packaging because packaging is the first impression consumers get from the product.
Experienced designers work as much as possible to develop the optimal packaging within the customer's budget, design patterns that convey unique product information, and, most importantly, combine all elements in a way that appeals to consumers. By absorbing experience and thorough analysis of competing products, designers are working towards developing a brand image that is brand-new and suitable for consumers and exciting to consumers.
Initial packaging challenge
Start-up companies face numerous packaging challenges. Janis Goberman Design has established its reputation by developing realistic and creative solutions for companies with limited resources.
Small batch production often makes stock packaging the only choice. Fortunately, there are now many attractive and flexible inventory packaging accessories sold in small quantities. The real challenge here is to understand where to find high-quality inventory parts that can be customized to make the series stand out from the competition.
The Optimal-Outcome Skincare skin care line is a new line of skin strengthening, quick-fix formulas that can be applied before and after specific cosmetic procedures. Therefore, it is very important to integrate the brand's promise into every aspect of the product packaging. Providing a consistent, targeted, unified image is also key. This series of products should be neatly packaged with a scientific appearance to support the brand's medical tradition; but at the same time it must be elegant and modern to reflect the positioning of the product's cosmetics. It is also attractive to both male and female consumers.
Packaging Steps
After several weeks of research and compatibility testing, we discovered the high-quality, double-walled, wide-mouth container provided by Colt's Plastics Co. Inc. This jar is not widely used and gives the package a more personal appearance. By using the same packaging containers for a variety of products in this series, we can order the required minimum amount. Product differentiation is achieved through decoration. A color coding system makes the product easy to understand. Different colors distinguish each different product and make it easy for consumers to identify.
We simplified the production process by using container manufacturers that can provide decorative jars to eliminate steps and make the development process more efficient. Matte silver covers are used to add a high-end, modern look to the package and further personalize the image.
Supplier's point of view
According to Colt's Plastics's marketing director, “We saw the potential of this company (Optimal-Outcome Skincare). The job was a multi-tasking, quite complex project. Screen printing patterns and the development of a sprayer Matte silver covers, we provide the high-end appearance of their products and features of the series."
Cost success
For each brand, packaging is a silent salesman, and it is important to integrate the brand's promise and value into every aspect of the design. When these tasks are effectively completed, even companies that are just starting out can develop products that make the brand appear successful and established. When these tasks are creatively completed, the packaging can be designed to look high and elegant, and establish a momentary connection with consumers.
Goberman Design packaging design ideal four steps:
Understand the concept: Make sure you fully grasp the concept behind the product; who will it be sold to? Why do they want to buy? What do the salespeople want to convey?
Research products: Do everything as much as possible: about the product's category, product claims, and benefits for the end user;
Think about the product's name: Excellent packaging reflects the product's image and name. Is this name attractive to younger consumers? Is it not relevant for non-compliant customers? Is it frivolous and feminine? Is it bold and masculine? Is it from other countries? This is important in determining the final appearance of the product.
Choose parts that convey a consistent brand image: Think about whether the color of the packaging should be coordinated or contrasted. Is the size and shape consistent? Does the package reflect the price positioning of the product?
How Packaging Design Gets First Impressions
January 24 09:09:08, 2024
2 Stage Standing Desk A Sit Stand Desk helps prevent heart disease, while helping to reduce the risk of high blood sugar and high cholesterol. Office workers who sit in front of the computer for a long time are at high risk of these diseases, and they can also impair your flexibility and work motivation. Therefore, it is very important to choose a Height Adjustable Desk. Whether you choose a Single Motor Standing Desk or a Dual Motor Standing Desk, you can solve the problem of sedentary sitting.
Take advantage of the health benefits of an Electric Standing Desk or a Pneumatic Standing Desk to make your work space safer and more efficient
2 Stage Standing Desk,Computer Electric Standing Desk,Dual Motor Sit Standing Desk,Stand Height Adjustable Desk
CHEX Electric Standing Desk , https://www.qxhdesk.com