Today, one thing is certain is that the field of design is expanding. This is a world that needs to be designed.
According to the latest statistical data, there are currently more than 700 formal teaching institutes in China, and they are still increasing. The number of students attending school is growing at multiples, which makes the design education of the teachers and the quality of the lack of education even more difficult to cope with the power. Moreover, China itself does not have the construction of design theory. The level of understanding and understanding of design is too low, resulting in a poor level of design education. The “designer†has become a non-principle with no principles and benefits, and has indirectly caused tremendous visual pollution to our living space.
Although this article starts from the big design concept, it is more biased towards graphic design in the discussion process. Summarize the design, knowledge structure of graphic design, graphic design techniques, graphic design design elements, graphic design techniques, graphic design styles, and more. Based on my personal knowledge, combined with a lot of information, some shallow discussions were carried out in order to reveal the basic problems and core spirit of the design, so that the designers can understand this profession extremely own knowledge structure, quality, principles, professional ethics. , social responsibility and so on.
Understanding graphic design
Understanding the definition and concept of the design will be the first step in understanding the design, which helps to understand the scope of our responsibilities as a quasi graphic designer.
First, the flat design of the name and classification
The term "design" comes from the English "design" and covers a wide range of design areas and categories: architecture, industry, environmental arts, decoration, display, clothing, graphic design, and so on. The current name of graphic design is very difficult to describe in the ordinary expression, because now the disciplines are more extensive and deeper, the traditional definition, for example, the current name is "graphics design" visual communication design, decoration design... This may have a great bearing on the characteristics of graphic design, because the design is omnipresent and the graphic design is omnipresent. From a scope, all of the printing is related to graphic design. From the perspective of function, "the vision is adjusted by the person himself. "A certain degree of behavior" is called visual communication, that is, the use of visual language to convey information and express opinions, while "decoration design" or "decorative art design" is generally recognized as an inaccurate name with one-sidedness.
Now that we understand the scope and connotation of graphic design, let's take a look at the classification of graphic design, such as image system design, typeface design, book binding design, packaging design, poster/poster design... It can be said that There are as many designs as you need.
In addition, commercial design and artistic design obviously exist.
Second, the concept of graphic design
Design is a purposeful plan, and graphic design is one of the forms these plans will take. In graphic design, you need to use visual elements to spread your ideas and plans, use words and graphics to convey information to the audience, and let people understand your ideas and plans through these visual elements. This is the definition of our design.
The bottom line of a visual work should be whether he has the power to move others and whether the information behind it is successfully transmitted. In fact, it is more like interpersonal relations, relying on charm to conquer objects. Is your design attractive to people? Is it love at first sight or is it a matter of course? Are you a gentle gentleman, an unruly prodigal son or a rigorous scholar? ! In fact, the graphic designer has multiple roles. You need to know yourself and yourself. You need to investigate the object. You should be a member of the object, but you shouldn’t be as good as it is. Let’s talk about it. Your design represents the customer’s product. Need your feelings to impress other people. You are actually a person who “sells out†emotions. Graphic design is an “art†that is closely related to a specific purpose.
Third, the characteristics of graphic design
Design is the combination of technology and art. It is a product of the commercial society. In the commercial society, it requires the balance between artistic design and creative ideals. It requires objective and restraint. It needs to speak with the author through the mouth of the author. Different from the art, because the design must be aesthetically pleasing and practical, human-oriented, and people-oriented, design is a need rather than just decoration and decoration. Design does not have the concept of "completion". Design needs improvement, constant improvement, self-challenge and self-declaration of war. The key to design is "discovery." Only through continuous deepening of experience and experience can one impress others. This is a challenge for designers. The design must be moving, enough details can touch people, the graphic creativity itself can move people, the color taste can touch people, and the material texture can impress people... The organic combination of various elements of the design is “artistic†And, moreover, designers should also understand that a rigorous attitude can cause people's soul vibrations more.