First, rapid iteration of "fast fashion" in omni-channel mode

The world's martial arts only "fast" is not broken, and now "fast fashion" is leading the trend of society and the trend of fashion. If you just think that fast fashion is just clothes, it is too shallow.

It is the new trend and innovation pursued by young people under the line, whether it is catering, clothing, branding, beauty, health, beauty salons, etc. Innovative creative foods such as crab oysters, chicken claws and duck claws, delicacies, etc.; innovative beverages such as milk cap, milk tea, kung fu tea, freshly squeezed juice, etc.; Korean and Japanese hair styles; ZARA, Uniqlo Fast fashion apparel such as the ones represented in the society have caused different reactions in the society and are also stimulating innovations in offline experiences.

Therefore, in the era of omni-channel, when information is so developed, no matter what kind of offline store you are doing, you need to make innovations around your own positioning. Can actively attract consumers to experience. This point is that most shop owners and even product managers of chain stores need the most attention.

For example, Uniqlo. Why it can be hot on the line at the same time, is still under the new line shop. Because it knows, the offline experience is the source of the brand's cognitive and experiential traffic. If you do not have offline, online operations will add a lot of trouble. The offline experience has to say that it is really doing very well. Mainly look at the details, everyone can feel for themselves. And the most important thing is the positioning of its population and the market price. This is why it can occupy the position of the eleventh clothing ranking boss. Therefore, the first requirement for retail products needs continuous innovation based on the positioning and market sensitivity.

Second, diversified product portfolio and innovative marketing experience

When it comes to a diversified product portfolio, this requires the first step to be done first, namely fast-fashion product positioning and innovation. Here are two examples we can fully understand.

The recently-competitive social e-commerce products are various “stickers”, eye stickers, foot stickers, and abdomen stickers. It must be related to Chinese medicine, so the offline store of a diversified product portfolio can actually combine this “sticker” with traditional Chinese medicine, plus a variety of health “powder”, such as Pueraria lobata, astragalus, all kinds of seeds. , Walnut, dates, Gorgon, and so on, this is a very good product portfolio.

Under the great health of the Chinese medicine product portfolio, people who come to the shop can get a shop introduction such as a eye patch, etc. You will find that the shop business is not bad. Because of good consumer goods, its repurchase rate must be high. For another example, if there is a skewer shop next to the duck neck shop, it must be complementary. For another example, a fruit shop can have a lot of product combinations and value-added services, such as making it casual, with fruit cuts, juices, fruit milk, purees, fruit and vegetable cakes, etc., allowing consumers to order.

Third, the role of an important node in the end of the community warehouse

The so-called "cloud warehouse" must be the end of the community warehouse to the last level, and its role and value is great. In particular, under the application of big data, rapid allocation between stores and accurate capture of user data can reach the core of consumption.

Fourth, the viscosity of the last kilometer users in the community

Once you have an online experience and feel cool to consumers, you need to establish stickiness through online communities. this point is very important. Timely delivery of relevant content and accurate grasp of customer needs are the most important point in the new retail era.

Imagine that few people can tolerate the temptation of late-night food. Isn’t this one of the best ways to keep inventory on the same day? Of course, there are still many things to do and doors to do.

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