European network printing business will reach 37% in 2010

Whether it is digital printing or traditional printing, it now faces the severe challenges of emerging media such as the Internet. As a new means of communication, the Internet has shaken the long-established dominance of the print media.

In a recent survey of European print service providers, the world research consultancy Winning found that about 14% of these businesses were made on the Internet, such as receiving orders, managing workflow data and processing. Invoices, etc. As of 2010, the network business will account for 37% of all printing business operations.

Kasbah Russ, consultant of Winning Ships, explained: “In order to make themselves more competitive and more competitive during the financial crisis, print service providers must try to automate their workflows. Next, print service providers We must also turn ourselves into a marketing service provider, so that they can provide customers with comprehensive print media services and online communication services. Data shows that marketing activities combined with print media and email can bring more benefits to enterprises. High customer response rates. In other words, in addition to knowing how to print, printers must also increase their competitiveness through other value-added services."

From the current situation, the outbreak of the financial crisis will not only accelerate the transformation of the European printing industry, but also set off a wave of waves in the entire communications field. The booming of the Internet has not only created a good opportunity for the combination of printing and online media, but also laid a solid foundation for the rapid promotion of network-to-print technology in Europe.

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