Early education market segmentation, early childhood education, blockbuster

Early education is not just about parenting and early education. Some enterprises have proposed a new concept of “care for early childhood education” that caters to the needs of Chinese families after the opening of the “two-child policy”. It really solves the problem of difficult children in China’s raising of children and helps children aged 1.5-4 from parenting. Attachment, separation anxiety, gradual transition to the stage of independent independence, emotional sharing, adapt to kindergarten life three months earlier.

The "two-child policy" is fully liberalized, and the changes in Chinese parents' needs

What we usually call infant and toddler education generally refers to the provision of pre-school education for infants and young children aged 0-6. Since the 1990s, China's preschool education has borrowed from Western advanced education concepts, and after more than ten years of development, it has been divided into early education and kindergarten education.

When it comes to early education, the most well-understood and well-known is definitely "parent-child education." This is of course due to the vigorous publicity of the vast majority of early education institutions on the market and the universal education for Chinese parents. So, everyone assumes that "early education" is equivalent to "parent education."

But is this really true? With the full liberalization of the "two-child policy," about 20 million newborns are born each year in China. In the current rapid socio-economic development, where everyone is a labor force, the proportion of parents of dual-employee is getting higher and higher. The time that a family can really leave a child is actually pitiful. We are not at ease to completely educate the children. Give us the previous generation. At this time, how to balance career work and child education, how to take care of children's diet and science education at the same time, is the most concerned and most urgent need of parents.

Parent-child early education in the traditional sense focuses on creating a benign friendly interaction between children and parents, and fostering healthy and perfect parent-child relationships, but it cannot solve the growing demand for infants and young children. And some private "family-type infant care institutions", because of the lack of supervision of relevant departments and professional scientific baby-care knowledge, the educational environment is also uneven, it is difficult to get the trust of parents.

It is in such a large environment that another sub-sector of early education has been derived - early childhood education.

"Children's Early Childhood Education" came into being, and truly solved the problem of Chinese-style parenting

Early childhood education refers to the education from the birth of the person to the pre-kindergarten stage. It is a branch of early education in preschool education. It means that family education helps children to smoothly transition to kindergarten education through the model of early childhood education.

"Admission to the Park" into the core curriculum for early childhood education

Taking care of your child's food and drink around the clock is easy for a professional early education institution. But what kind of curriculum system can help the baby develop in all directions, and the "first lesson" of the child's life?

After investigation, it was found that most of the children around the age of 2 have not experienced collective life. In kindergarten, they are faced with a great environmental change. The baby who is at the peak of parent-child attachment, from the individual to the collective, is faced with A unified timetable, the baby-centered lifestyle is disrupted, and the body and mind will take a long time to adapt. (such as crying, sick, tired of learning, etc.).

When all the children are 2 or 3 years old, they have to face a problem, that is, they gradually leave the arms of their parents, grandparents, and go into group life. For children who have never left home, living in an unfamiliar environment and crowds, there must be insecurities, which is what we call "separation anxiety."

A psychologist in the United States found that early separation anxiety disorder can reduce the child's intellectual activity, and even affect the child's future creativity and social adaptability. It is beneficial to reduce the child's separation anxiety as early as possible. The development of the baby's future ability and the formation of a healthy personality...

In today's society, what is common in Chinese families is not only the “isolation anxiety” of children, but also our parents. Of course, we can understand that the child and the parent are separated, and both sides are subject to separate pains. The sobbing, screaming, crying behaviors and the desperate eyes of the children who are eager to be with their children are enough to tear the parents' hearts into pieces.

Early childhood education has filled the gap between the domestic early education center and the kindergarten. The experiment shows that after attending this course, it is three months ahead of the kindergarten life, and 150,000 families benefit from this course.

The society is developing rapidly and the market is accelerating. The education industry, especially infant and young child education, is highly valued by the state. Born out of early education, and subdivided into early childhood education, in the "two-child policy" is fully open today, with unparalleled advantages, has become a new blue ocean of the education industry!

Source: Qilu Evening News

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