-- Lin Tongli

Introduction Good Design Represents Successful Business Design Uncertainty Managers Different Views from Designers What Designers Do Design What Does the Design Process Model Design Expertise Words Conclusion Preface

The current design is inevitable for every company and every manager. We all have concepts that are more than a few years ago, and we have higher requirements for individuals' living standards. For example, if we are at a hotel in the layout of our home, I hope that with this experience, I would like to have the same comfort in the new car. Looking for unique competition that will never end, gradually increase the level of products and services.

In the process of listing and integrating products or services one by one, it is mainly determined whether any individual company succeeds or fails in the first profit, and continues to have a profitable performance in the selected market. In other words, the key point is how well the design is appointed and managed. Therefore, design is indispensable for every business, and it is just like all other business activities. It needs to be managed. All companies exist for the provision of consumer products or services. They must also be designed from sketches or existing ones. The idea is drawn down. Of course, for those who own a company or work in it, more needs to be met to meet consumer needs, reasonable salaries, social interactions, intellectual value, and task requirements, all leading to corporate and cultural Some, but sometimes, especially large corporations, some employers and even sub-administrators, are also relying on consumer purchases provided by companies to lose some of their basic requirements for life. If you start complacent, the design will be ignored and result in obsolete products or services. Consumers will reject and choose another better company. If you continue to ignore it, the market will disappear forever. The problem is even more complicated. Because in many market factors, it is no longer just to provide enough demand or suitable demand to satisfy consumers. Consumers no longer expect to find suitable product quality and performance from the right things. Unlike recent ones, the challenge is sometimes to identify only one or two manufacturers in a particular product that can provide useful and durable things that have now been taken for granted.

Furthermore, buyers are more and more psychologically prepared to pay for higher quality products than just ordinary products, such as state-of-the-art technology or attractive appearances. However, any exploration by consumers is always available. The same characteristics such as characteristics, variability, flexibility and money prices. The same above-average quality and reliability level determine the larger space on the design stage, which can attract consumers rather than just ordinary prices or bonuses to attract consumers. It also leads to better profitability for successful suppliers.

Good design represents successful business

Some commentators have mentioned that today's competitive market design is a major factor in determining success. They pointed out that after the Second World War, the stability revolution from the shortage period, almost any product, whether it is bad design or manufacturing can find a stable After the balance of supply and demand in the 1960s and 1970s, the market focused on price competition, delivery speed, and basic quality standards. Many manufacturers today can achieve similar prices, quality, durability and reliability. After design determinants emerge, different satisfaction needs and variability allow consumers to make a choice.

During the post-war period, more attention was paid to reliability and durability for manufacturing methods, better project and quality control, and only a small part related to design. In addition to design today, the quality requirements of the product are greater than those of other important items.

Based on this part, more and more manufacturers of various types of products have reached a consensus with auto companies that appearance or performance is usually a key factor for consumers to make decisions; similarly, the appearance of automobiles has become a market Niche and the main modifying elements of the stimulus, we now also find the same phenomenon that applies to other products. If you go beyond the spectrum, from high-fidelity machines to hiking boots, from saucepans to sofas, from computers to carpets, appearance always affects the main factors for consumers to buy, how much consumers will pay and how quickly they will repeat buy.

Although this is the case, it is wrong to say that the external shape is the only factor of concern. The technical level of the product is still very important. In fact, there is an updated view of interest in terms of product functionality, but not because of previous quality but because many new technologies can be used. Cheap, reliable appliances, including precision instruments and computer devices, also mean that many traditional (and not so traditional) products have a new life. Examples include sewing machines, telephone answering machines, typewriters, cameras, and home appliances. . These lasting impacts are more keen on more product creativity and capabilities (but not only those that can be incorporated into electrical products), such as strollers, upholstery systems, garden equipment, and travel case requirements. .

As with the product itself, packaged content sales have become particularly important today, which means that more and more upholstered stores are already on the upscale streets, if some retailers and trimmings are gradually replaced and Redesign to meet the conditions of new products, of course, these subjects will be retained, or re-awaken consumer interests to maintain the level of sales, in addition to product packaging and display, all the accompanying literature must be necessary. In the era of laser printers, spotted documents printed from poor quality photocopiers did not make high-quality impressions.

The same argument also applies to service: the power of competition raises the basic level to the same level until the design becomes the main difference factor. Within the range of any price, the company provides services such as hotel chain, aviation, banking Insurance companies, or retail stores, seem to be homogenizing regardless of the company, but proper use of design can make a company profitable and surpass its competitors, and this is also derived from developing a part of the market.

For example, many insurance companies draft new strategies for specific groups (over 50 years old, non-smokers, freelancers, etc.), and then to strengthen specific areas, using graphic design to create special brochures, proposal formats, and In the relevant demand literature, despite the slow pace of traditional conservatives' reforms, a few insurers are making a thorough reform of their customer relationships and using major grade designs to improve business performance. This must also be done along with technology. Not only uniqueness but also sustainability. Too many irrelevant design concepts will confuse consumers and lack direction and quality control.

Design insecurity

The requirements mentioned in all designs are considered to be the same as those of products, markets, accounting, and business functions, and they require the same management skills. Some managers respond in two different situations, not ignoring all kinds of evidence and refusing the importance of design. , or can recognize the importance of design but still impose responsibilities on other projects, managers will not dream of making the financial situation, or individuals on product decisions go downhill (for example), maybe from the design can Do anything to get closer.

The reason for disgust design usually focuses on practical and cultural explanations. One of the controversial points is that managers will typically feel larger when they decide whether to make good decisions or whether they are inappropriately designed. Difficulties and uneasiness because their technical knowledge seems to be obtained in analytical rules (such as mechanics or accounting). Frequently, when they are not prepared, they deal with cases involving similar non-similar design concepts, excellent visual (and better handwriting) information, and the need for subjective evaluation formulations. In particular, they will not evaluate designs. The result of the case.

In addition to the explanation is the appearance of the niche point, color and appearance will be regarded as the main key points for women, and many men can not apply (or suggest not suitable). Because management continues to be dominated by men, especially high-level executives, who lack a preference for design, another cultural influence may be relevant; in education, early specialized means direct non-academic related creative themes, such as: Art design and craftsmanship studies have deprived smart students of opportunities to develop technology in related fields.

This part may be implemented in industry and obviously many companies - even if some reliance on reforms can revitalize the company's good design, it needs to be managed by a person who manages control accounting, committing to existing activities rather than cultivating new ideas.

Regardless of the essence of these explanations, there is no doubt that when there is a need to make decisions concerning the design and management of design cases, there will be a little uneasiness. What is needed to achieve good design results is not uncertainty but Other management work.

The key to success lies in the preparation work before the design case begins and the control work when the design begins to operate. Many unsuccessful designs occur because managers have no clear idea of ​​what they need to achieve. Or because they are unable to determine step by step whether the plan will have the correct results, the direction of design and control must be set by most of the company's senior executives, but a small number of companies obviously identify the design through the Council’s subject recognition. , Even a small part of the allocation of specific responsibilities to managers, but most of the fabricated design is an important matter.


Different views of managers and designers