The use of symbolic image in the sixth chapter logo design

In the various signs of Linlin, we often find many images with the same kind of object. This type of image has long been in the hearts of established people. Therefore, most consumers see them more than they do. The familiar image is more capable of understanding. It is also easier to remember.

The symbolic image used in the logo has a certain symbolic connotation in the composition of the logo. It not only relates to the characteristics of the industry represented by the logo, but also can more effectively convey the corporate business philosophy.

Some symbolic signs that people see, such as the sun, eyes, water, and gestures, often attract people's special interests. These symbolic images. Even in today's tremendous advancement of human wisdom and creativity, people still have some kind of visual tendency towards them - the understanding of the unique meanings contained in certain symbolic images has become the cultural basis for their visual choices. Know naturally what they think is wonderful: sacred or beautiful things. The following is a brief description of several familiar symbolic images:

One, Taiyang

Since ancient times. The sun is a sacred object revered by the people. The symbolic image composed of a circular body and radioactive lines has strong attractive power of light and heat. It donated gratis. Grooming all things in the earth, this may be the willingness of the companies or groups that use this symbolic image to express their desires - invisible and eternal cohesion. So, people can collect hundreds of thousands without effort. A "sun" sign with various meanings and forms.

This round form with light appears more expressive than merchandise or ordinary text signs. It is also with the special charm of this symbolic image that people are never tired of it. At the same time, with the development of the times, the renewal of ideas and the presentation of new design styles. The signs of the "sun" image have also been further developed. Its connotation is more profound, its forms of expression are richer, more diversified, and more modern. Therefore, it has a stronger visual impact.

The sun is always enthusiastic. It has symbolic significance such as high spirits, freshness, and growing expectations. The role of the “sun” image on the logo is to represent the core concept of the company’s pioneering, development, and inexhaustible vitality. As a result, it inspires the company’s internal creativity and pioneering spirit to attract numerous consumers to gather around it. And accept it. It is this characteristic of the Sun that has given it the common approval of designers and users.

2. Eyes In ancient cultures, the sun was considered to be the heavenly eye and this "eye". No one in the world dared to look at it. From this, people think that eyes and eyes are also symbols of life, strength and emotion.

Almost all countries' languages ​​have given the eye a special meaning to the word, such as "magic eyes", "deterrence eyes" and so on. People often say that the eyes are the windows of the mind. While we are aware of the world through our eyes, we also let the world enter our hearts through our eyes.

Due to the characteristics of some industries or commodities, the image of the eyes forms a symbolic connection with them, such as optical equipment, television, and photography equipment. In this type of sign, the eye always plays the role of a dominant image. It intuitively conveys product-specific information. However, the eye images in some signs are not directly related to the company or the advertisement itself. It is merely to express a more pathological connotation such as intuition, sensitivity, and exploratoryness. This is a silent expression of ideas that goes beyond words and words. This kind of use of the image of the eyes, Beibei explained the designer's understanding of the 41 special meanings with eyes as a symbol. Of course, the infusion of this symbolism is synchronized with the growth of human knowledge.

Third, stars

The night is quiet, mysterious, and esoteric, but the stars shining in the dark night sky can forever infuse a potential, fearless force into people’s minds, allowing people to overcome the fear of facing darkness, just like the sun and moon. As a supernatural symbolic image, the stars represent hopes for yearning and infinity. People can always see more things in the stars than this natural celestial body itself. People often describe the constellation as an adult, an animal, or an item, and produce a series of prophecies and stories. In ancient astrology, people unconsciously linked their own destinies with the changes in the constellation. The Babylonian astronomy uses stars to explain and interpret the past, present, and future. Just today, people still think that the stars have exerted an influence on their fate.

In modern society, the stars retain important symbolic significance. They are the main symbolic image of expectation; they are universal national wills and military symbolic images, often appearing on national flags and national emblems; they are signs of achievement; the stars are the symbols of quality and grade in commercial exchanges.

- Although the outline of the star is basically a sharp radial angle, rotation, and symmetry, there are a large number of variants in the form of shape, number, and radiance.

Fourth, the United States

Women are an indispensable part of social life. Since ancient times, there have been descriptions of beautiful women in countless myths and legends or in literature and art. The female image is always molded into a beautiful symbol. Its gentleness, kindness, intelligence, and cuteness are the perfect images formed by people's minds in combination with all kinds of beauty. In modern society, the image of women has become more evident as a means of transmitting information to the general public. An orientation and identification - a symbol of good, elegant and eternal youth

There are two basic reasons why female images often appear in logos:

1. The tendency to seek the same image of the United States A beautiful female image can stimulate men's admiration and yearning, and can more effectively stimulate women's imitating and pursuing. It can evoke consumers' strong desire for performance in order to catch up and surpass. To achieve a psychological satisfaction, that is, a good possession of joy and pride.

2. The specific nature of companies and brands Some goods used by women, if they are marked with a beautiful female image, will be more effective in expressing the characteristics of the goods. The unique benefits and benefits that they exhibit when enjoying goods can make Women’s AOs gain a psychological feeling that they feel amongst them and thus stimulate their desire to purchase.

Although the representation of female images in the logo is diversified, the mainstream is a realistic image. This not only clearly expresses the characteristics of commodities, but also matches the identity of people, especially female consumers.

V. Hand posture

Human society has evolved so far that the hand as an extremely important organ in humans not only gives people the ability to create material civilization, but also gives people the ability to express their ideas in many ways. In many special venues today. The function of the hand can be seen everywhere, and it is extremely common for the hand to appear as a symbolic image in the sign. Because the numerous gestures and dynamics of hands in social life are familiar and understood by people, they can express some kind of thoughts, emotions, or give some instructions. Therefore, they have special meanings in graphic signs and produce a kind of silence. Tangible, easy-to-recognize and understand language can resonate among people in different countries and different skin colors.

In gesture sign design, most gestures are extremely graphic and have clear meanings. In modern gesture signs, it appears in a casual, extremely natural or extremely exaggerated form. Such gesture signs often have hidden meanings, while others surpass the meaning of the gesture itself. It has become a symbol - the exchange between man and nature and reality.

6. Water Water is colorless and amorphous, reflecting the skylight and flashing. Soft and mysterious, lingering and negative. It wraps, traverses, erodes, infiltrates, adheres to the earth forever and stubbornly, and it prefers to obey gravity or accept any form. Its life without a fixed shape is eternal.

The water is sometimes plentiful and sometimes ferocious, sometimes modest and sometimes quiet. Sometimes it's ridiculously repetitive and pervasive. The various dissimilar characters of this body at the same time make it itself more or less variegated by natural forms, and it is covered with a mysterious gauze. When water appears as a graphic sign, it is undoubtedly inclusive of the cultural factors it contains.

The concept of water is broad. The sea, as a concrete form of water, shows people a more spacious scene. Its infinitely broad chest is comparable to the world. Therefore, many signs appear to be inclusive and generous when they use the sea as their main image. The sea contains innumerable marvels of glittering treasures, allowing people to explore and develop. In the figure, two signs that use seawater as the main figure are all related to culture. The so-called “knowledge of the ocean” expresses the symbolic meaning contained in the figure more properly than the sound.

Seventh, the fire

The fire is hot, we can directly feel its scorching heat and glaring flame. Since human beings knew that tunnels were used to cook food on fire, the entire human life and even its existence had been greatly developed. As the saying goes, the sparks of the past are enough to show that the vitality of fire is strong, so its symbolic significance lies in its infectious power and its enthusiasm that it emits from the inside. As a well-known phenomenon in daily life, fire has been completely integrated into human life. Many of the symbols formed by the flame patterns are directly related to the fire or the symbolic meaning of the fire, while others are related to fire-related business projects such as energy and fuel.

Eight, heart shape

The heart is one of the body's most important organs. Maintain the circulation of blood and ensure the normal operation of other organs. Once the heart stops beating, it means the loss of human life. This shows the importance of the heart.

In the most far-reaching sense, people have not merely regarded the mind as the organ of the human body, but have included the meaning of the extended cultural dimension. For example, people often say that things must be done with heart; many wonderful things, such as music, poetry, and painting need to be carefully understood and understood; people's care and love need to be carefully communicated. The heart has become a symbolic image accepted by the world. It is widely used to express the theme of love and care.

In many public welfare and medical and health occasions, heart-shaped graphic signs often appear, such as helping disabled people, sponsoring hope projects, fund-raising activities, etc. This kind of graphic sign conveys this kind of information unambiguously - using you Love loves people and loves people. On birthdays, weddings and other festive occasions, you can also see countless joyful “hearts.” That kind of silent and sincere blessing can make people appreciate.