In the Chinese market, French furniture is entering a new stage of development. On more and more occasions, it attracts a large number of people with its advantages of romance, fashion, art, purity and rhythm.

According to the latest report, Fuyi Home FOOKYIK has launched the annual French style exhibition. The three French series of Versailles Rose, French Toon and Provence will showcase the classics of the French style. The French style exhibition will last until December. During the month of October, Fu Yi Home invited Dr. Guo Wei from the French Academy of Social Sciences to hold a lecture on French culture in Guangzhou, Chongqing, Beijing and Hangzhou to discuss the romantic culture and art of Belle?poque in France.

“From 2008 onwards, Fuyi Home FOOKYIK will put a lot of energy into the domestic market, not only to open large stores in key cities in China, but also to create a French style exhibition and a French style cultural salon, which promoted the promotion of French furniture. Significant use." A senior market person commented.

Chinese pattern of French furniture

According to the investigation of the reporter, the list of French-style furniture with high exposure on the market is mainly FOOKYIK, DUVIVIER (Du Yuwei), Roche Bobois, Hugues Chevalier, Ligne Roset freehand space, ARTCOPI (Artek) , COLLIENT, COUTURE, DUVIVIER, MSS, Cape dynasty, Warren family, Caesars, Geyi Rose, Han Feier, Yu Guan Huating, Silver Noble, Ka Fanta Wait.

Among these brands, some are French-owned furniture brands, mainly imported, and the prices are quite high, and most of them are high-end brands that have grown up in the Chinese market. In terms of specific performance, process and design, and materials, the difference is not obvious.

Dr. Guo Wei from the French Academy of Social Sciences shared the romantic culture and art of Belle?poque in France

Most of these French furniture brands will open stores in Beijing, Shanghai and Guangzhou. Secondly, some brands will choose Shenzhen, Hangzhou, Chongqing, Chengdu, Wuxi, Nanjing, Ningbo, Tianjin, Wuhan, Shenyang, Xi'an, Qingdao, Ningbo and Dalian. Xiamen, and other economically developed cities open stores.

Take Fukui Home FOOKYIK as an example. The brand mainly opens stores in Shanghai, Beijing, Guangzhou, Chongqing and Zhongshan, and extends the sales network to first-tier cities such as East China, North China, South China and West China.

The French furniture that appears in the domestic market mainly includes palace, classic and casual styles. The court style is mainly Louis, such as Louis XIV, Louis XV and Louis XVI. Fuyi Home's FOOKYIK "Versailles Rose" belongs to the popular court style in the market. One evaluation thinks that it "is like a large garden in France, with a splendid coat, condensing the eternal style of roses, mysterious and noble. Sliding down in the meantime, it shines with a radiant and radiant style." When it comes to classic and casual styles, Fukui Home FOOKYIK's French toon series and Provence series, in the current French furniture market, there is no brand to surpass.

Consumer groups of French furniture

According to the 2013 China Private Wealth Report, the number of high-net-worth individuals with investment assets of over RMB 10 million in China exceeded 700,000 in 2012, an increase of about 200,000 compared with 2010.

According to the "2013 China Volkswagen Wealth Class Wealth White Paper" published by Forbes, the domestic mass affluent population reached 10.26 million at the end of 2012, and is expected to reach 12.02 million by the end of 2013. The private wealth possessed by this group is also increasing rapidly, and the assets invested by human beings are about 1.33 million yuan.

According to customer surveys of Fuyi Home FOOKYIK, such high net worth people and the mass affluent class are the most mainstream consumers of French furniture. More and more new elites like French furniture with rich romantic and artistic atmosphere and exquisite craftsmanship. It has covered the returnees, fashion and art circles, business owners, scholars and senior civil servants.

According to the reporter's observation, among the current consumers, most consumers will choose the top domestic brands such as FOOKYIK, and a few high-end customers will choose imported brands from France.

In terms of consumption orientation, high-end consumer groups at the tip of the pyramid tend to have French furniture with aesthetic and collectible value. The mass affluent class may choose between luxury and classics and leisure, or as a middle class. As a middle class, they are more The idyllic life experience brought by French furniture is needed.

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