Building materials to the countryside rules or will be introduced in March

After the Spring Festival of 2011, Lu Bin, the director of the Floor Committee of the China National Forest Products Industry Association, and Tang Zhaoqun, the secretary general of the China Forest Products Industry Association, began to get busy and participated in meetings of the relevant departments of the association, the Forestry Bureau, the Ministry of Commerce, and the Ministry of Finance. The theme of the meeting was to discuss Lin. The issue of “going to the countryside” of industrial related building materials. Also busy is Zhang Ren, the secretary-general of the China Building Decoration Association's Home Improvement Committee. On March 1st, when the home was called by Zhang Ren, the secretary-general to conduct relevant interviews, he was preparing relevant plans and materials, and the discussion was about “building materials going to the countryside. ". “Building materials to the countryside” is another major measure to expand domestic demand after the “home appliances go to the countryside” and “cars going to the countryside”, and according to the understanding of all parties, “building materials to the countryside” is directly And indirectly driven market consumer business opportunities are a staggering number.

The policy direction has been set, when will the specific implementation rules be introduced? In the view of Tang Zhaoqun, secretary general of the Flooring Committee of the China National Forest Products Industry Association, the introduction of the “Building Materials to the Countryside” rules should be very fast. In 2008, “home appliances going to the countryside” was implemented from the policy implementation to the detailed introduction, and it took more than half a month before and after. It seems that the implementation rules for “building materials to the countryside” will be expected to be implemented before and after the two sessions in March this year.

Furniture companies secretly attack rural building materials business opportunities

Just as the implementation rules for “building materials to the countryside” are about to be introduced, the relevant building materials enterprises have begun to set up the “going to the countryside” business strategy of the enterprise, making the rural market the next strong market growth point for the enterprise.

In the next 10-15 years, the popularization of new rural construction and urbanization will create a huge demand gap for furniture. The countryside is the last and the biggest business opportunity in the furniture industry. At present, in the first- and second-category cities, the furniture market is saturated, and “building materials to the countryside” will be an excellent opportunity for furniture companies to explore the rural market. The view that consumers can't afford brand furniture in rural areas is actually a misunderstanding. In the coastal areas, as well as other economically developed provinces, the consumption power of farmers is worse than that of cities. The demand for brand furniture and building materials is very strong. The key is how the home enterprises intervene in this market.

For home building materials enterprises to actively deploy the rural market, Secretary General Zhang Ren of China Building Decoration Association believes that “building materials to the countryside” will make rural areas a new growth point for the home improvement industry. From a big perspective, it is a strategic move by the state to stimulate domestic demand. From a small point of view, it is also a practical measure for the excellent home building materials enterprises and farmers to benefit. The relevant enterprises should take active measures in the development of the product development, market development and service system in response to the characteristics of the rural market. After short-term adaptation. Will gain long-term benefits.

Brand furniture rural market blank

Although the rural furniture market has shown great potential, brand furniture has remained a blank in the rural market due to long-term neglect by companies. At present, the living standards of peasants have been greatly improved, and the concept of consumption has also undergone many changes. Many rural youths are considering the pursuit of style and style. Therefore, traditional furniture can no longer meet the needs of rural furniture consumption, but according to the survey, many rural people have been worried about not buying the ideal furniture, especially when young people get married, they can not buy the furniture that is satisfactory.

It is understood that there are many furniture and furniture sold in the rural market, but there are almost no brands. Many new furniture can't be bought for a long time, it is not a sample, it is a paint drop. Many rural people also know that some brands of furniture are good, but those furniture are almost invisible in rural areas. Moreover, for many famous brand furniture, tens of thousands or even tens of thousands of yuan, even if farmers see it, most can not afford it. In fact, farmers buy furniture, the first consideration is durable, cheap. In the current rural areas, in the case of changes in living conditions, consumption concepts, and aesthetic appeals, buying furniture is like buying electricity, and likes to buy some famous brands, even if it is not a famous brand, but also wants to buy quality products. This is a good business opportunity for many local brand furniture.

In 2011, “Building Materials to the Countryside” is undoubtedly a win-win national policy for farmers and building materials merchants. China’s rural market is vast and has great potential. If furniture and other industries seize this opportunity, they will enter the rural market smoothly, and the return will be exchanged. It will be overjoyed.

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